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To: djane who wrote (47028)5/16/1998 3:47:00 PM
From: djane  Respond to of 61433
 
6/7-6/11/98 SuperComm '98 preview. ASND/other presentations

broadband-guide.com

News, May 1998

Fiber a Growing Presence at Supercomm '98

by Grace Murphy

SUPERCOMM '98, with its theme of "The World's Meeting
Place for Total Communications Solutions," wouldn't be complete
without exhibits and seminars devoted to fiber-optic technology.
Fiber aficionados will have to wade through various technologies
and applications during the June 7 through June 11 conference to
find their favorite subject, but they won't end up disappointed.

The annual conference, sponsored by the Telecommunications
Industry Association and United States Telephone Association, is
being held at the Georgia World Congress Center in Atlanta, GA.
According to conference statistics, 27% of all SUPERCOMM '97
attendees were interested in fiber-optic transmission equipment,
and 21% were interested in Synchronous Optical Network (sonet)
and lightwave transport technologies.

The focal point for fiber optics on the show floor will be the
Fiber-optics Pavilion, sponsored by this publication. The pavilion,
located between aisles 7700 and 8000 near the entrance to the
West Exhibit Hall, will feature information and offerings from 30
companies in the areas of broadband communications, laser and
light-emitting diode reliability, fiber-optic cable, network
management, interoperability, Synchronous Optical Network
(SONET), and related technologies and publications. Fiber
companies inside and outside the pavilion also will display new
products.

The exhibit hall will be open from 9:00 a.m. to 6:00 p.m. on
Tuesday, June 9, from 9:00 a.m. to 5:00 p.m. on Wednesday,
June 10, and from 9:00 a.m. to 2:00 p.m. on Thursday, June 11.
On both Tuesday and Wednesday, International Engineering
Consortium (IEC) seminars conclude in mid-afternoon to allow
participants ample time to examine the product offerings on the
show floor.

The conference also provides more than 250 educational sessions,
featuring 850 speakers. More than 30 of the sessions relate
directly to fiber-optic technology. Sessions offered by the
International Communications Association (ICA) are designed for
end-users and managers of communications and information
technologies. The IEC offers forums designed for information
industry executives and managers. The ieee Communications
Society - International Conference on Communications (ICC) will
present technical papers on recent advances and applications of
telecommunications and information processing. The
SUPERCOMM Global Telecom Market (gtm) paid workshops
are designed to allow national and international service providers
and equipment and software providers a chance to work on global
business issues or to learn how to better profit from conducting
business internationally. GTM forum registration will open at 11:00
a.m. Sunday to accommodate early meetings.

On Monday, attendees interested in fiber optics might find the
9:45 a.m. to 12:30 p.m. industry update session, "Realizing the
Benefits of Broadband Services," useful. The session explores
technologies and applications that make broadband services and
delivery better. The group chairman is Phillip Grove, market
development manager, semiconductor group, Motorola. Topics
and speakers are "Building a National Fiber Network," John
Fleming, executive vice president, IXC Communications;
"Implementing High-Speed wan Options; Frame Relay & Voice
over Frame Relay," Todd Krautkremer, vice president, marketing,
Sync Research; and "Inverse Multiplexing for ATM," David
Yates, executive director of marketing, 3Com.

Also of potential interest are "ATM Management - The Driving Issues," Pamela Moffitt Dodge, director of product strategy, Ascend Communications; "Gigabit Ethernet - Help or Hype," Kon
Leong, president, GigaLabs; "Cable Modems," Andrew Audet,
director of marketing, Motorola; and "Building the Public
Broadband Network," Scott Waid, marketing director, BellSouth
Business Systems.

As in years past, a number of industry experts will share their
knowledge and technology visions during the conference. Dr.
Hisashi Kaneko, president of nec Corp., will give the
SUPERCOMM opening global address on Sunday, June 7, at
5:15 p.m. Kaneko will discuss how nec is meeting the information
society's growing need for multimedia solutions for access and use
of information.

On Monday, June 8, the ICC, ICA, and SUPERCOMM sponsor
two morning plenary speakers. Arno Penzias, a Nobel
Prize-winning physicist and vice president and chief scientist at
Lucent Technologies and Bell Labs Innovations, will share his
vision of how technology will affect businesses and society in the
future.

Adding a governmental perspective to the future of technology is
U.S. Representative and House Speaker Newt Gingrich, R-Ga.
Gingrich will offer a current and future perspective of where the
telecommunications industry is and where he sees it going. The
plenary session lasts from 8:00 a.m. to 9:30 a.m. At 8:00 a.m. on
Tuesday, Richard Notebaert, Ameritech's chairman and chief
executive officer, will deliver the SUPERCOMM keynote
address. Notebaert is expected to cover the global
telecommunications scene and touch on local and long-distance
telephone communications, cellular and paging technologies,
electronic commerce, security monitoring, cable TV, online
services, and more.

Wednesday's keynote plenary presentation addresses the
directions, near-term perspectives, and competitive features of the
computer and software industries. Edward Zander, chief operating
officer of Sun Microsystems, will deliver the address at 5:15 p.m.
George Gilder, a senior fellow with the Discovery Institute, will
give the SUPERCOMM closing address Thursday at 8:00 a.m.
Gilder contends that all business have to come to terms with the
growing power of the silicon in computer chips and the silica in
fiber optics. Event sponsors will provide exhibitor lists and
planning guides to help conferees navigate their way through the
exhibit halls and educational offerings. Armed with reading glasses
and comfortable shoes, anyone who wants to find out about the
latest fiber-optic breakthroughs should be all set.

Here is a list of fiber-optics oriented educational sessions offered
throughout SUPERCOMM '98. The International
Communications Association (ICA) - Annual Superconference,
International Engineering Consortium (IEC) Communications
Forum, ieee Communications Society - International Conference
on Communications - ICC '98 (ICC), and SUPERCOMM
Global Telecom Market (GTM) offer the sessions.

Sunday, June 7
8:30 a.m. to 5:00 p.m.

Understanding SONET/SDH and atm; S.V. Kartalopoulos,
Lucent Technologies (icc tutorial)
Management of Multi-Wavelength Optical Networks; Paul
Bonenfant, Lucent Technologies (ICC workshop)

Monday, June 8
9:45 a.m. to 11:15 a.m.

Latin America: New Markets - New Challenges. A panel
zeroes in on several opportunities in the Mexican and Latin
American telecommunications markets and discuss
resources available to help companies do business in the
region (GTM forum).
Europe/CIS to a Tapestry of Market Opportunities. A
panel will discuss markets in the region with a focus on
which technologies the countries are looking to deploy
(GTM forum).

9:45 a.m to 5:15 p.m.

Telecommunications Act of 1996: Implementation Update
(IEC TecForum)
Multimedia Applications and Technologies (IEC
TecForum)
Optical Networking (IEC TecForum)

10:15 a.m. to 11:45 a.m.

Implementation of High Speed Ethernet Gigabit Solutions,
led by Jeffrey White, vice president of marketing, Packet
Engines Inc. (ICA)

11:30 a.m. to 1:00 p.m.

Europe/CIS to The European Union Starts a New Chapter
in Telecommunications. A panel discusses what competition
means for foreign investors and foreign suppliers, and
identifies new network operators and the networks they are
deploying (GTM forum)
2:00 p.m. to 5:00 p.m.
Network Management in Optical Switches, general
technical session (ICC)

2:15 p.m. to 3:45 p.m.

Asia-Pacific to Telecommunications Markets Take Center
Stage. A panel highlights market activity in China, Southeast
Asia, India, Japan, Korea, and Taiwan (GTM forum).

3:30 p.m. to 5:00 p.m.

Fiber Optics Transmission Links, led by Jeff Hafer,
manager, telecommunications engineering, GPU Energy
(ICA)

4:00 p.m. to 5:30 p.m.

Distance Learning: International Opportunity. Participants
learn about the latest in design, implementation, educational
application, operations support, information sources, and
technologies as governments move to connect schools to
the "information superhighway" (GTM forum).
Asia-Pacific - Prospects for Regional Cooperation. A panel
looks at the prospects for a true regional market and where
the challenges and opportunities lie (GTM forum).

Tuesday, June 9
9:00 a.m. to 10:30 a.m.

Winning Marketing Strategies for Retaining and Growing
Revenues in a Deregulated Environment (IEC seminar)
Next-Generation IP Transport (IEC seminar)
A Discussion of Fiber-Based Broadband Access Networks
(IEC Seminar)
Operations Support Issues in Convergent Networks (IEC
seminar)

9:00 a.m. to noon

Optical Network Design, general technical session (ICC)

11 a.m. to 12:30 p.m.

Convergence of Public and Private Networks (IEC
seminar)

3:30 p.m. to 5:00 p.m.

SONET - the Backbone of the Next Century, led by
Randy Carlson, program manager, telecommunications, The
Yankee Group (ICA)

Wednesday, June 10
9:15 a.m. to 10:45 a.m.

Alternative Internet Access (IEC seminar)
WDM in the Access Environment (IEC seminar)

11:15 a.m. to 12:45 p.m.

Fundamentals of Broadband-Fiber (IEC seminar)
Video Over the Internet (IEC seminar)
The What and Why of atm Network Services (IEC
seminar)

1:30 p.m. to 5:00 p.m.

The Future of Centrex, led by Ruth Michalecki, University
of Nebraska, Lincoln (ICA) Telecommunications Public
Policy Committee Chair (ICA)

2:15 p.m. to 3:45 p.m.

ATM Then and Now (IEC seminar)
The Local Loop's Recent Past and Near-Term Future (IEC
seminar)
The Role of sonet and Alternatives in the Future Network
(IEC seminar)
Network Management (IEC seminar)

Thursday, June 11
9:15 a.m. to 4:30 p.m.

Convergence of the Internet and PSTN (IEC TecForum)

11:00 a.m. to 12:30 p.m.

Advanced Telecommunications Policy, Technology, and
Applications led by John Butz, senior consultant and Kevin
Yam, senior consultant, Ernst & Young Center for
Technology Enablement (ICA)

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