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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Jan Crawley who wrote (4401)	5/17/1998 8:24:00 PM
From: Glenn D. Rudolph	Respond to of 164684

From Sears. So much for the inovation of Associates at Amazon. Famous in catalog history is the plan Richard Sears used to put his wish books into the hands of thousands of potential new customers. In 1905 Sears wrote to the company's best customers in Iowa, asking each to distribute 24 catalogs among friends and neighbors. These customers sent Sears the names of people who received the catalogs. When these people, in turn, sent in orders, the original customers received premiums for their work: a stove, a bicycle or a sewing machine. With success in Iowa, the system was applied in other states. Glenn