To: JOHN WHITE who wrote (916 ) 5/24/1998 7:39:00 PM From: JOHN WHITE Read Replies (2) | Respond to of 4650
********NEW 10 PART ADOT INFORMATION SERIES ........PART 5 ******** [ NOTE: Please read all the information in PART 1 header THE COMPANY found in message # 852 of this thread ] PART 5.....BUSINESS OPPORTUNITIES OUTDOOR ACTIVITIES/ADVERTISING Stadium Displays: From Advanced Optics Electronics , Inc. (ADOT) Offering Circular January 21 , 1997 (OC): "By aligning several SLM's side by side in a grid fashion creating a display, ADOT uses 1/2 inch SLM's divided into 1/4 inch sections ; 2 green , 1 red, 1 blue. This provides the necessary color combinations to produce the image. Due to this small 1/2 inch pixel size the THE IMAGES ON THESE LARGE DISPLAYS WILL BE OF MUCH GREATER DEFINITIONS THAN ANYTHING EXISTING TODAY OR IN THE FORSEEABLE FUTURE (my caps)." EDITOR'S NOTE: The technology described above of mixing the "primary colors" of red , blue and green to arrive at the various other secondary colors is the same basic system as current color television employs. The ADOT color quality presented in their SLM products could rival that of current color television. " By using SLM technology , DISPLAYS WILL COST A FRACTION OF THE PRICE OF OTHER AVAILABLE SYSTEMS (my caps). Since the ADOT material has a relatively high melting point, the light source used to illuminate the SLM display can be used as bright as required to reach daylight viewable graphics. The low cost of this system with the brightness factor, OPENS ENTIRE NEW MARKETS IN THE U.S. AND WORLDWIDE." Outdoor Advertising: (oc) " The benefits of great affordability will open a new market and expand the existing electronic outdoor advertising market. With an electronic display, outdoor advertising can reach new levels of revenue generation. This is a result of the ability to change the image as often as desired. Graphics can be controlled from a remote access terminal to eliminate the need to produce large prints. The time sold will also be better controlled, when a client's time is up the advertising agency can remove the advertisement at no cost (avoiding no pays or slow pays). This also means that the space can be sold in smaller increments than the normal month periods; down to minutes or even 15 second increments (which is the U.S. legal minimum). For stadium uses, as well as international advertising applications, DISPLAYS CAN ACHIEVE FULL MOTION."(my caps) EDITOR'S NOTE: The new ideas presented in the above paragraph present the Outdoor Advertising Industry - as well as certain Indoor Advertising Industries - with an opportunity for a radical departure from "business AND profits as usual". The potential for a transition from an antiquated, labor intensive, and costly way of business to a vastly more efficient and profitable system CAN NOT be ignored by potential users of this new technology ! It is also clear that ADOT has been engaged in these "think tank" new ideas with the close assistance of member/s of the Outdoor Advertising Industry and has assisted them in creating an advertising vehicle that will revolutionize a vast part of that industry. Off Screen: (OC) " The off-screen image display category is an important branch of electronic information displays. It encompasses all those displays where the image is not viewed on the screen. The real or virtual images are perceived to exist in space. Holography falls into thus category and is of interest and a means for creation of true three-demensional images. Images focused at infinity in the line of sight of the view also fall into this category. Examples are "heads-up" and "helmet mounted" displays used in helicopters and aircraft." VIRTUAL IMAGE DISPLAYS Helmut-Mounted Virtual Image Displays (VIDs): (OC) " The ADOT based SLM would be the ideal size and pixel density for applications in a VID. One of the first applications would be in a very light weight HUD which would be mounted in/on a pilot's helmet visor and which would supplant existing HUDs. The major advantage would be that the pilot would not have to position his head in any particular position in order to view the display. Helicopter pilots, in particular, would benefit from such a system. Additionally military applications are for submarines, tanks, and simulators of all types. The market for such devices is substantial. The first customer would probably be companies that have already committed to the development of such systems but who find themselves without a satisfactory display device for the helmet mounted systems, such as Fosster-Miller, Loral, and McDonnell-Douglas. The price should be in the order of $10,000 for bare display devices with market volumes of perhaps 10,000 to 30,000 units ($100-$300 million). This magnitude of market sales would require a substantial investment in order to achieve the production levels required. Complete systems , initially marketed to the military , would follow the display devices themselves by a year or more; so there is a good rationale for entering the market as an independent supplier." COMPUTER DISPLAYS Small Personal Display Terminals: (OC) " One immediate market for this type device is in the area of maintenance personnel. Maintenance manuals and video procedures could be immediately available on a hands-free basis by use of such devices. The military, in particular, would be a buyer of the first units. The price would probably be in the $50,000 range with sales of 1,000 or so ($50 million)." " Second phase market development would be in the medical profession which could employ them, for example, as a hands-free and posture-independent display for surgeons during complicated operating room procedures. For this market, the price would have to decline to the $20,000 range." Computer Monitors: (OC) " There currently is a strong demand for such a product to permit remote viewing of computer generated information ranging from alphanumeric data to moving scenes. CAD-CAM user would be eager users. These areas would require that the price be reduced significantly from that paid by the military. Price wise, the medical applications should be exploited first, followed by maintenance applications and, finally, by computer monitor replacement applications." Direct View: (OC) " The direct view classification encompasses all those displays where the image is generated in the immediate proximity of the viewing surface. This is by far the largest category of displays. This includes P.C. displays and home entertainment uses. Since this technology does not use a CTR, the normal radiation that a user experiences will be eliminated. The ADOT unit will also have a higher brightness which would allow for use in brighter areas such as in field computing where the terminal will be exposed to sunlight. FULLY DEVELOPED, THIS TECHNOLOGY HAS THE POTENTIAL TO REPLACE ALL CURRENT FORMS OF CRT AND LCD DISPLAYS." (my caps). NOTE: BUSINESS OPPORTUNITIES will be continued and completed next week in PART 6 . Topics covered will include : Optical Computing, Movie Theaters, and High Brightness Projectors .