To: ed doell who wrote (2093 ) 5/17/1998 11:25:00 PM From: Sandra Read Replies (2) | Respond to of 4748
Ed, Hi, saw the upgrade, to a buy. What a great home page too! actv.com I like this part too:: WHO HAS A VESTED INTEREST IN ACTV'S SUCCESS? Let's review the bidding. Sarnoff Corporation, a subsidiary of SRI International, a recognized leader in advanced digital television technology development, has collaborated on the introduction of ACTV's individualized programming. Sarnoff researchers see it as a low cost way to bring viewers a unique new category of TV shows. General Instrument, the dominant supplier of set top boxes, has invested $1.0MM in ACTV at $2.50 per share, has included ACTV software in its digital set top box now being supplied to the cable industry, has incorporated ACTV technology in MPEG2 compression technology for Distance Learning and has entered into a joint venture to market ACTV's Distance Learning System for private networks. Clearly, General Instrument is a believer. FOX Sports Net, a partnership between Rupert Murdoch's News Corp. (NWS-$28) and Liberty Media, a division of TCI (TCOMA-$32), has signed a multi-year contract to cover all its regional networks. TCI itself has signed a distribution agreement for the Dallas market with the potential for a national agreement to follow. The FOX Sports Southwest Premium channel will be added to new digital service. In fact, at a recent regional conference, a TCI Dallas executive noted that the key to their digital strategy included @ Home, Video on Demand and ACTV, a strong endorsement. Cable and Wireless (CWZ-$37) is creating digital programming in conjunction with Virgin Records, utilizing ACTV technology for its digital launch in the UK next year. Let's add this up: ACTV has aligned itself with: Sarnoff - the leading TV technologist General Instrument - the leading set top box broadcaster FOX Sports - the leading regional sports broadcaster TCI - the leading cable company Cable and Wireless - a leading UK telecommunications company INSTITUTIONAL ENDORSEMENT Individualized TV is a win-win-win-win situation. Sandra