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To: djane who wrote (47052)5/17/1998 7:03:00 PM
From: djane  Read Replies (2) | Respond to of 61433
 
5/15/98 America's Network article. ATM is the carrier's silver bullet
[Nice article for ASND/NN]

americasnetwork.com

Hard to beat. ATM is the carrier's silver bullet.

Robert Rosenberg, May 15, 1998

Data communications will vastly exceed the voice
market in terms of bit bandwidth on the public switched
telephone network (PSTN). Most carriers will be forced to
use asynchronous transfer mode (ATM)-based networks to
handle the complexity of mixing of data and voice sources
and merging them onto a protocol that can be expanded to
higher speeds. ATM gives carriers the ability to handle the
flood without having to revamp their entire network in the interim, and ATM is
the only protocol that has these characteristics. Gigabit Ethernet and frame
relay are not ready to deal with the total traffic growth.


The explosion in ATM traffic is not going
to come from corporations or individuals
ordering ATM service directly. Growth
will come from the carriers themselves.
Crossover of voice and data traffic on the
PSTN and the continuing extraordinary
rise in data traffic has been confirmed for
between 1999 and 2000. Overall growth
in demand for data communication will
come from numerous sources including
Web-based information downloading,
e-mail and file transfer. But with the
advent of higher speed access technologies, services such as streaming audio,
streaming video, audio conferencing and video conferencing will represent
substantial demand for Internet services. This will force carriers to adopt ATM,

as it gives them a way to readily merge their existing frame relay traffic, systems
network architecture traffic and Internet traffic onto a single network that also
carries their voice traffic.

What does such a migration mean for the voice network infrastructure? We
believe it is rapidly approaching obsolescence. Within three years, it will be
more cost-effective to start converting voice traffic to ATM than to continue
maintaining separate networks. Since ATM has the added capability to only
send cells when speech is taking place, this will further reduce the total voice
demand on the network, leading to the elimination of the separate long-haul
voice network during the next decade.

Our analysis flies in the face of the conventional view that the existing networks
will continue to be used and ATM will handle the growth.
However, ATM
networks will be vastly cheaper to operate than equivalent circuit-switched
networks. Newer long-haul carriers with high-capacity fiber and dense
wavelength division multiplexing (DWDM) gear can handle voice traffic at
dramatically less cost than toll carriers which have to recoup investments in
digital voice switches. The best example is Qwest Communications (Denver),
which is building a nationwide network and has no substantial investment in toll
switches. Look for the toll carriers to start writing off their network
infrastructure (particularly toll switches and transmission crossconnects) within
two years to stay competitive.


With this growing ubiquity of ATM networks comes the opportunity for
carriers to sell ATM services to corporate clients and lower level carriers such
as Internet service providers (ISPs). This could cause the market for frame
relay to reach its peak within two years. By the time this occurs, this added
traffic will be a small part of the total demand on the ATM networks. Hence,
carriers should be able to handle any rapid increases in demand, and yet offer
these services at very competitive rates. The cost of bandwidth will drop
precipitously over the next few years as competitive carriers' carriers light up
their new fiber networks.

The advantages of ATM networks are hard to beat. The big issue is that all
future networks, be they ATM or other formats, will have dramatically lower
cost structures. Much confusion about the future of networks is fomented by
those who want to retain the status quo. But old network approaches are
obsolete, and assumptions about investments are likely to be short-lived.
Governments will have to find new ways to accomplish their social engineering
objectives because the ubiquity of new services will not support artificial pricing
structures like the present telephone tariffs.

Traditional pricing approaches will wither, but what will replace them is
unclear.

Robert Rosenberg is president of The Insight Research
Corp. (Parsippany, N.J.), which provides comparative
market research and competitive analysis. Information on
Insight's recent work in OSSs can be found at
www.insight-corp.com.



May 15, 1998 table of contents

Copyright 1998 Advanstar Communications. Please send any technical comments or
questions to the America's Network webmaster.



To: djane who wrote (47052)5/17/1998 7:12:00 PM
From: djane  Respond to of 61433
 
Fascinating Chambers speech

americasnetwork.com

Mozart, money & Mom

Annie Lindstrom, May 15, 1998

Name three things the Internet can give you. (See the
headline of this column for answer.)

Cisco Systems president and CEO John Chambers steers
clear of any talk about frame relay reliability. Instead, at
Andersen Consulting's Global Communications Forum last
month,
Chambers chose to sermonize about how the Internet
is changing the world (and enhancing Cisco's bottom line). But first, he
demonstrated his enthusiasm by staging a few parlor tricks.

Jim Grubb, Chambers' technical advisor, tried to place three phone calls to his
boss from a cellular phone, an Internet phone and a regular telephone; the
audience had to decide which was which. It didn't quite work. The cell phone
couldn't summon a signal from the nearest cell (we later learned that the cell
was filled to capacity). The audience was divided over which call was placed
over the Internet phone. The demo proved that your Mom definitely will
recognize your voice when you call her on an Internet phone.

The second trick involved a grand piano, linked via an MIDI interface to a PC,
which in turn was connected to the Mozart home page. Grubb selected
Symphony No. 40 in G Minor from the MIDI archives, hit Enter, and the piano
began to play. It wasn't like Kittyhawk, but watching an Internet piano play
Mozart for a roomful of telecom execs seemed to mark a moment in history
that I'll someday recall by saying, "I was there."

Chambers predicted that the Internet's impact on society and business will
dwarf that of the mainframe computer, mini-computer or PC.
He went on to
claim that by implementing six Web-based apps last year, Cisco saved $360
million and reaped a 18% productivity gain. "We saved more money than our
nearest competitor spent on research and development," he quipped. Cisco
saved $125 million alone by letting its customers access the company via the
Internet.

Indeed, the Internet is generating revenue for Cisco. Chambers pooh-poohed
the 'experts' claims that electronic commerce will be only a $250 million market
by 2001-much too conservative, he said. Cisco itself will be doing $20 billion
in e-commerce by then, he noted.


Yankee Group's Howard Anderson drove the point home, by saying that the
Internet will deliver 195 billion e-mails in 1998-eclipsing the 190 billion pieces
of first-class mail delivered by the USPS. This I believe-after four days out I'll
probably be facing at least 200 of them when I return to the office.



May 15, 1998 table of contents

Copyright 1998 Advanstar Communications. Please send any technical comments or
questions to the America's Network webmaster.