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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Mark Fowler who wrote (4441)	5/17/1998 9:47:00 PM
From: Candle stick	Read Replies (1) \| Respond to of 164684

An experience on AMZN froma poster on the yahoo message boards: I was visiting AMZN today, and Frank Sinatra books were being featured, which is very appropriate. The one featured on the home page was selling at 40% off. But when I clicked to see the other Sinatra books, the first one on the list, "All or Nothing at All: A Life of Frank Sinatra" (ISBN: 0880641819) was selling at list price, $25.95. Being curious about this title, I went to All Direct Books (http://alldirect.com), one of the stores featured in ACSES, and found the same book (ISBN: 0880641819) selling for $16.87! Barnes and Noble (http://barnesandnoble.com) had this book for $18.16. Is this a pricing error or part of an AMZN pricing policy, selling some selected titles at list price? (The other titles in the list on the page were selling at discounts.) Selling some titles at list will help the margins, but only if shoppers don't mind paying more. Or aren't aware that they are paying $9.00 extra for a Sinatra book!