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Non-Tech : Enamelon (ENML) - Does anyone follow this? -- Ignore unavailable to you. Want to Upgrade?

To: drakes353 who wrote (589)5/18/1998 10:40:00 AM
From: Q.  Read Replies (1) | Respond to of 863
 
how does the accounting work on the giveaways?

I might be mistaken, but I think that in a previous and smaller round of giveaways, a tube that was given away was recorded as revenue, with an offsetting expenditure recorded under marketing. I guess they really were selling the product to the retailers, and were just writing a bunch of big checks later to the consumers.

If that's the case, shorts face the risk that the co. will issue news releases touting huge revenue increases (and not touting the corresponding expense and earnings hit).



To: drakes353 who wrote (589)5/18/1998 2:40:00 PM
From: chester lee  Respond to of 863
 
Drakes

I have not seen the coupons yet (in the San Francisco Area), but thanks to Taxikid, I saw the virtual coupons at:
towncars.com

I wonder if I can send them to a color printer?

Schwab once again had no shares.:(

Chester



To: drakes353 who wrote (589)5/18/1998 10:11:00 PM
From: Mama Bear  Read Replies (1) | Respond to of 863
 
Hey, when I looked closely at my flyer, all it had was the coupon for $1 off. I feel left out.

Barb


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