To: JIN CHUN who wrote (17944 ) 5/18/1998 5:16:00 PM From: Dick Lee Read Replies (15) | Respond to of 27968
Open letter to Arif Adam and the senior management team at FAMH. I am writing this letter to Jin Chun because over the past couple of weeks he has been the leading cheerleader for FAMH. He has taken over from Cheryl OD and Brad, who, with the decline in the value of the company of approx. 60% in the past month have decided to lie low and let time take its course. I can fully understand that. I am a believer in the company and have recommended to many of my close associates and friends that they invest in the company. All of them have and all show a paper loss as a result! I am a FAMH stockholder. I own x0,000 shares and have a paper loss on the investment of over $6,000 to date. I have invested for the long term and therefore would not normally be concerned about the events of the last 30 days; however, there is a pattern developing here and I think it suggests that the company needs to take some specific action to restore company value, both now and for the longer term. I would appreciate hearing from other shareholders about their concerns and feed back on the following analysis and suggestions. I hope to that FAMH senior management will consider these inputs. They after all have far more on the line than I do and are very interested in increasing the value of the company. The facts as I see them are: 1. With forecasted net sales of $120 million in 1998, FAMH has to be one of the largest companies on the OTC:BB. 2. FAMH made money in 1997 ($0.1085, yet to be confirmed with information filed with the SEC) and is therefore one of the very few companies (2.5%) on OTC:BB that actually make money. 3. While we do not have a solid idea of EPS for 1998, because we do not know the number of shares outstanding, at a base of 50 to 60 million shares, there are estimates of at least $0.10 in 1998. 4. At a P/E of 10, which some would argue is high for a OTC:BB stock and I would argue is very conservative because there are OTC:BB stocks that have negative EPS and are trading at uncalculable multiples, FAMH should be trading at least at $1.00 today. 5. FAMH is trading in the $0.28 to $0.30 range and there is little demand for the stock. Given that the info given in 1-5 above is true, there appear to be some problems related to company value. The CEO, as guardian of company value needs to address why the stock is undervalued, develop[ and action plan to address and implement same. While I do not know all the reasons, nor do I know the contribution weighting for each, the following is my list of factors contributing the 60% loss in the value of FAMH over the last 30 days or so. There is no attempt on my part to list these in any order of priority. 1. Claims were made by senior management that full financials would be filed with the SEC in early May. Subsequent communications by senior management revised the filing date to May 25. This mis-communication erodes stockholder confidence and management's credibility. 2. The Atrix deal was called off. No matter what the reasons, the fact that the deal was shelved indicates that FAMH senior management had not done its homework on Atrix. The route to a quick NASDAQ listing was lost (for the time being). 3. Approx. two weeks ago, the President of the company used the SI thread as a sounding board for a reverse stock split, later called issuance of new stock (I personally do not see the difference). While a noble effort, use of this forum for such activity is probably unwise. 4. A number of individuals posting to this thread have bashed the stock and presumably caused some investors to panic and sell. I personally do not believe that this has been a major contributor to the stock's decline; however, without the facts, I do not know how much damage this has caused. One thing is for certain, the bashers highlight all the negative news ad nauseum. 5. Market makers have taken advantage of mistakes by senior management at FAMH and the panic instilled by the bashing. 6. The Thursday Conference Calls, while an excellent idea, are not addressing stockholder concerns. These could be an excellent forum to address the "Top 6" stockholder issues; however, instead they have become a stage for such continuing statements as, "This is great news". They are not adressing the bad news and they need to. 7. PR, specifically as it relates to stocklholder relations,for FAMH has been a 2 on a 1 to 5 scale (5= Excellent, 1= Non existent). 8. FAMH has been unsuccessful (at least from my vantage point) of attracting a larger base of savvy investors. 9. Other factors. Given this list, I would recommend that senior management address the following issues: 1. Critically assess the quality of the current PR effort and make the necesary changes both internally and externally to jump start immediate improvement. 2. The company consider recruiting a CFO recognized as a Wall Street Insider, a pro at dealing with the street and a financial guru. 3. Consider making the new CFO responsble for FAMH's total PR effort including the development of a PR plan (for both the internal and external efforts). 4. Charge the CFO with making sure that the company does what it says it is going to do, on or before the date that is says it is going to do it. 5. The CFO (the CEO in the interim) use one of the loyal company posters to this thread to develop a list of questions to be addressed by the company during the Thursday CC (suggest either Jin, Brad or CherylOD, if they are willing to do it. If not I certainly would volunteer!!). This is intended to be a constructive statement of my thoughts with some suggestions to improve the situation and above all, increase the Value of FAMH, which is why I think 99% of us hear want to see happen. Clearly Arif Adam and Ira Monas do. To brighter days ahead ASAP!!! Go FAMH. Respectfully submitted, Dick Lee