To: cheryl williamson who wrote (7539 ) 5/18/1998 9:11:00 PM From: Brian Malloy Read Replies (1) | Respond to of 74651
Of course Schmidt is now at Novell but it begs the question what is a monopoly? Given this former SUN exec's words SUNW is a monopoly in its corner of the enterprise market. So once again, how do we define or should I say how does SUNW define "temporary monopoly?" What is the definition of temporary: a day, a year, a decade a century - WHAT? Until MSFT beats you? Until you think NT may challenge UNIX? "Simple arithmetic makes the reason for this clear, explains Gurley. Say there are two companies selling the same kind of software application for $325 a pop. Each company spends $250 million on R&D and $50 a copy on variable costs like advertising, making the disks or CD-ROMs, printing the manuals, shrink-wrap, etc. But company A sells nine million units while company B sells only one million units. Company A's pretax profits are $2.2 billion, and company B's are $25 million. Company A's return on R&D investment is 890%; company B's is 10%. Note the discrepancy. "You keep investing in technology because you get increasing returns to investment," says Eric Schmidt, chief technology officer at Sun Microsystems. "This is an industry where it's natural for temporary monopolies to emerge." " Gee ATT was a "monopoly" for 50+ years or so and they chose to break up into nine pieces. Now the baby bells seem to be getting back together. Gee IBM was a "monopoly" for 20+ years or so then the government went after them for 13 years and finally gave up. How long has MSFT been a "monopoly" in its little area, Five years- Eight at most? Gates is much more combative and MSFT has a stronger case than ATT or IBM ever did. All DOJ will do is waste the taxpayers money once again. It is up to the market place to decide by voting with the products that they buy when MSFT's "temporary monopoly" is up. It is not for NSCP, SUNW and others {to utilize the DOJ acting through lobbyists contributing to Senator's on the Judiciary Committee} to circumvent the free markets in an attempt to lock consumers into NSCP and SUNW products. I can not wait untill the court proceedings starts and MSFT gets to show the "real deal" Look at some of these comments. "Until the mid-Eighties, Netscape's Jim Clark was one of the skeptics. "I thought it was a flawed economic proposition, that there's no way you're going to make money on something people can just copy," he says. "It's amazing what watching Bill Gates get wealthy did to my perspective." It's nice that Jim Clarke used to think so highly of MSFT/Gates, at least when he thought NSCP was going to kill MSFT. Now he sings a different tune. I guess this is one student that has not yet learned to beat the master on the field of open competition like MSFT did with IBM, with out running to the DOJ "Right now there's no conventional model for translating freeware into profits. Id has taken one approach. The most prominent company to make the transition is Netscape. Giving away its browser led to sales of server software to corporations, which in turn helped spur the development of intranets, which in turn led to the sale of browsers to those same corporations--this time with special features and customer support. Netscape's quarterly revenues have gone from zero to $55 million in 26 months. "We'd like to say it was planned," says Eric Hahn, Netscape's senior vice president of enterprise technologies. "I think the success has surprised everyone, including ourselves." " ,i>Let's see first they are going to be the MSFT slayer and they give away the browser. Then MSFT gives away its browser and it's no longer fair? What gives......I know they are not saying that MSFT can no longer "transition". Perhaps Michael Jordan and the Chicago Bulls should no longer be allowed a transition game. Perhaps somebody else can win the basketball crown? "The uncertainty of how all of this will shake out is highlighted by a little piece of boilerplate in Netscape's IPO prospectus, in the very same sentence about attaining de facto standardhood: "...there can be no assurance that such goal will be achieved." No joke. Learning the lessons of software economics has never guaranteed success of Microsoftian (or even idian) proportions. There's even less of a guarantee now. "NSCP did not achieve its goal I guess. At 60% market share they are running scared and trying to get the DOJ to now assure that their goal is met These rules of the economics of software are now being adapted to the industry's new world: software that works with the Internet. On page five of Netscape's IPO prospectus, the company declares its intention to make its software the "de facto standard" of the Internet. This may as well be a passage out of a high-tech economics textbook. It's a classic example of one company trying to conquer a market by exploiting the dynamics of increasing returns. The only problem is when NSCP starts to see that it is losing it runs to the DOJ, a friendly senator and lobbyists. "Netscape wants to create a completely new architecture with its own virtual army of developers and applications. By giving away a terrific product--its Navigator Web browser --Netscape made it clear that computer users are ready to embrace the Web. That, in turn, lured thousands of third-party software developers, who now write add-on products designed to work with Navigator." "Netscape's broadside is just the most obvious threat to Microsoft, the desktop computer world's primary setter of de facto standards. Another economically savvy competitor is Sun Microsystems."I guess that I'll leave SUNW for another day. Bottom line, in 1996 all these companies were going to slay MSFT now look at them, whining like little babies. Quoted parts taken from June 10, 1996 Fortune MagazineGIVE IT AWAY AND GET RICH! Plus other secrets of the software economy. http://www.pathfinder.com/fortune/magazine/1996/960610/tsof.html Embrace & Extend