To: Russell Gish who wrote (148 ) 5/19/1998 11:39:00 AM From: Dave Gore Read Replies (1) | Respond to of 333
REMEMBER, MAJOR PR FIRM AWARENESS CAMPAIGN JUST STARTING!!! I strongly suggest holding.....you will be very happy soon, IMO BCAM International, Inc. Retains Stern & Co. to Launch Investor Relations, Media and Proprietary Technology Awareness Campaign PR Newswire - May 18, 1998 07:12 BCAM %FIN %ECO V%PRN P%PRN MELVILLE, N.Y., May 18 /PRNewswire/ -- BCAM International, Inc. (Nasdaq: BCAM),developer of revolutionary patented intelligent surface and microvalve technology that allows surfaces in seating, footwear, mattresses and most products touching the body to automatically conform to the body for utmost in comfort and fit, announced today that it has retained New York City- based Stern & Co. to initiate a combined investor relations, media and product publicity outreach program. The Company, which also owns Drew Shoe, one of the oldest and best known medical footwear companies, and is executing a strategy to consolidate the highly fragmented medical footcare industry, said the campaigns are directed to current investors potential investors and to companies that want to increase customer satisfaction by improving the comfort and fit of their products with BCAM's revolutionary technology. Michael Strauss, Chairman and Chief Executive Officer of BCAM International said, "Stern & Co. will communicate to investors the progress BCAM has made in commercializing its patented Intelligent Surface Technology, the progress that we are making in consolidating the medical footcare industry, and the tremendous potential for our new and revolutionary breakthrough microvalve technology. This campaign will also inform companies about the benefits of IST and our ability to incorporate this proprietary ergonomic technology into many products." "We believe BCAM has enormous investment potential because of its unique technology. Its strategy of consolidating and incorporating its technology in the highly fragmented medical footcare industry is exciting and we are delighted to be part of BCAM's future," said Richard L. Stern, president of Stern & Co. The Company said the campaign will focus on BCAM as an investment opportunity as well as its products and strategic alliances. Currently General Motors' Cadillac division has incorporated this technology into the driver and passenger seats of the 1998 Cadillac Seville STS Model. BCAM International has strategic alliances with: -- Textron Automotive, a division of Textron, Inc., a leading supplier of automotive interiors, has an exclusive license to use IST in the manufacture and sale of seats and seating components for transportation, hospital beds, wheelchairs and office chairs; -- Reebok International Inc. has an exclusive license to incorporate IST into sports, fitness and casual footwear; -- Sealy Inc., a leading maker of bedding and mattress products, has an option to use IST in its adjustable beds, and the right of first refusal to license the technology for the entire bedding field; -- A major manufacturer of recliners has provided funding to adapt IST into one of its products. BCAM International Inc., Melville, New York, specializes in the development of technology that enables surfaces to adjust themselves in real time to conform to any part of the body for utmost of comfort and fit, and also in the consolidation of the highly fragmented medical footcare industry. FORWARD-LOOKING STATEMENT This announcement contains "forward-looking" statements. The words, "anticipate," "believe," "estimate," and "expect" and other similar expressions as they relate to the Company and its management are intended to identify such forward-looking statements. Although the Company and its management believe that the statements contained in this announcement are reasonable, it can give no assurances that such statements will prove correct. Factors that could affect the occurrence of events or results discussed herein include those mentioned in the Company's Form 10-KSB. SOURCE BCAM International, Inc. /CONTACT: Michael Strauss, Chairman, President and Chief Executive Officer of BCAM International, Inc., 516-752-3550; or Jeffrey Goldberger of Stern & Co., 212-888-0044/ /Web site: sternco.com