Georgie, my love have you told everyone about us yet??:-) Until we meet again, I'm out of here. I'll leave you with this:
Wednesday May 27, 7:45 pm Eastern Time
Company Press Release
In-Stat Predicts PC Graphics Chips Market to Grow 20
Percent by 2002
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--May 27, 1998--In-Stat Wednesday announced that it
expects the overall average growth rate for revenue from 1997 to 2002 for desktop and notebook
graphics chips will be 20%, with revenue growth being 15% for desktop graphics and 31% for
notebook graphics.
Growth rates in desktop 3D graphics and notebook embedded memory graphics accelerator devices
are predicted to have an even faster growth rate.
''The graphic accelerator semiconductor market experienced a major turning point in 1997,'' said Scott
Hudson, senior analyst, for In-Stat's PC Technology Service. ''This is a fast-moving area and major
change occurred on several levels.''
Technologically, 3D acceleration chips became widely available from multiple suppliers, with the
majority being designed for the new AGP bus. Some advanced chips also support DVD, PC
video-conferencing, and TV interfaces.
In 1997, young companies provided cutting-edge 3D technology and shipped significant quantities of
desktop graphic chips. ''S3 is still number one in units and dollars, but is losing marketshare,''
explained Hudson. ''ATI and Matrox, the Canadian chip designer and board builders, were innovative
and expanded their marketshare.'' New companies to watch for in this market include 3DLabs, 3DFX,
and nVidia.
Hudson also noted that in the memory area, many graphics chip suppliers have moved from EDO
DRAM interfaces to SDRAM or SGRAM and he forecasts that RDRAM will eventually become the
frame buffer memory of choice. In-Stat also anticipates the eventual phase-out of the PCI bus in favor
of the AGP for most graphics implementations.
In notebook graphics, an innovative chip design found favor among the majority of notebook
suppliers. The new design, pioneered by NeoMagic, puts memory and logic on the same chip,
resulting in improved power performance and a decrease in part count.
In response, OEMs such as S3, Trident Microsystems, and Chips and Technologies rapidly moved to
introduce embedded DRAM graphics chips. Nevertheless, NeoMagic pulled clearly into the number
one marketshare position in revenues in Q4 1997 and is expected to grow in Q1 1998.
''Market and Technology Strategies for PC Graphics,'' In-Stat's PC Technology report number
PT9803AV, examines the market for desktop and notebook graphics accelerator chips through the
year 2002.
This report looks at technology trends including 3D, MPEG, Video, and embedded DRAM. Quarterly
and annual supplier data that includes units, Average Selling Prices (ASPs), and revenues is provided
along with a 5-year forecast. Major technology and business trends are discussed making this report a
critical resource in planning new products.
''Market and Technology Strategies for PC Graphics,'' # PT9803AV, is specially priced at $2995.
Price includes analyst inquiry privileges on topics covered in this report. To purchase this report, or
for information about In-Stat's Semiconductor, Computer and Convergence, and Communications
Services, call Dennis Ashton at 602/483-4471 or email dennisa@instat.com. Press may also call Scott
Hudson directly for discussions of the report and the graphics market.
In-Stat is a full service, high-technology, market research and information company serving the
semiconductor, communications, computer, and multimedia marketplaces. In-Stat's sister company,
BRG is a demand-side technology market research and consulting organization providing strategic
planning information and consulting services.
In-Stat and BRG are part of Cahners-In-Stat Group, which is a division of Cahners Business
Information, the largest publisher of specialized business publications in the United States. Visit In-Stat
Online at instat.com and BRG at www.brgresearch.com.
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