ARTICLE#2Internet Protocol Telephony: New Markets for Systems and Service Providers
I N T R O D U C T I O N
Advances in public and private IP-based networks now enable enterprises and consumers to slash their long-distance charges by as much as 60%. The US spent $75B on these services in 1997. IP Telephony promises huge savings for businesses and consumers, and will create even greater opportunities and threats for telecommuni-cations service providers and on-premises/ network equipment and software suppliers.
It won't be easy for service providers, including AOL, AT&T, Deutsche Telekom, Qwest, MCI, Sprint, and others to capture their share of the emerging multi-billion dollar IP long-distance market; nor will it be easy for systems suppliers, including Cisco, Lucent, Nortel, Siemens, and others to seize their share of the burgeoning on-premises/ network equipment and software markets for IP telephony.
STUDY
Internet Protocol Telephony: New Markets for Systems and Service Providers gives carriers/ISPs and software/ hardware companies the insights needed to seize the IP opportunity-use the Internet or an intranet to bypass the PSTN for long-distance voice and fax communications.
The study provides:
A strategic view of the markets and insights into new customer requirements and developments that create opportunities for all systems and services stakeholders Forecasts of key market segments for voice and fax communications over IP networks, so suppliers can quantify the real opportunities* Insights and recommendations to help make the business case for IP telephony Scenarios of how key players are positioning themselves to help allies and competitors identify winning approaches Vendor profiles of leading ISPs and hardware/software suppliers
* Forecasts include international long-distance PSTN, IP services, and hardware/software markets over a four-year period. Breakouts are for five major regions, including North America.
The study analyzes the emerging:
User and service provider requirements Technology that enables Internet telephony Standards Carrier-grade products and solutions Regulatory issues Service opportunities Hardware and software opportunities Pricing trends for IP services Business and consumer market dynamics
WHO SHOULD READ
Business managers, strategic planners, and research directors at the following types of companies.
Wireline and wireless service providers, to estimate load impact on existing networks, modify plant investments, and seize the Internet voice/fax opportunity ISPs, to boost revenue by providing voice and fax services over the IP networks On-Premises equipment and software suppliers, to capture new market opportunities Manufacturers, to seek new opportunities to provide switching and transmission gear to carriers Cable companies, to evaluate and develop the business case for offering IP Telephony Businesses, to combine voice and data networks and cut long-distance charges Semiconductor Companies, to learn the new requirements of equipment manufacturers Investors, to know where to place their money
METHODOLOGY
Killen & Associates employs primary research (direct contacts with industry users and technology product/services vendors in the topic area) and secondary research (the use of proprietary Killen & Associates' data bases, reports, and videotapes, plus other industry sources) in preparing its studies. Market forecasts are developed using the company's proprietary research methodology.
DELIVERABLES
160-Page Study in electronic and/or hard copy format (see Order Form) Question/Answer Services: One hour of senior analysts' time answering questions directly related to this study Upon request, the Executive Summary, which is in English, can be translated into French, German, or Spanish
Use the study to:
Build a business case (for or against) Create a business plan Provide the basis for an Initial Public Offering Point developers and engineers in the right direction Determine investment opportunities Select target companies for agreements and partnerships Gain insights into the strategies of key players.
AVAILABILITY: April 1998
Summary Order Form
TABLE OF CONTENTS
1.Introduction Requirement Research Methodology Definitions Related Killen Studies Study and Interviews Available in Electronic Form 2.Executive Summary Market Drivers Market Forecasts Recommendations For: Enterprises ISPs Traditional Telephone Companies Equipment/Software and Systems Integrators 3.Making the Case for IP Telephony Model for the Enterprise Pay-back on In-house System The ISP Approach Model for Residential Customers When Does It Make Sense? 4.The Target-International Long Distance Services- The PSTN Market Regional Breakouts North America Europe Asia/Pacific South America Africa/Middle East Enterprise vs. Residential Regional Breakouts Revenue Distribution By Application Voice to Voice Fax to Fax Other IP Applications 5.Residential Market Analysis North American Forecast 6.The Wireless Market Analysis North American Forecast 7.Developments That Enable IP Voice and FAX Fall-back To the PSTN Voice and Fax Gateways Enhancements to PBXs Voice and Video Signal Processing Directories Other 8.Opportunities For ISPs-Market Sizing and Forecasts Assumptions Regions North America Europe Asia/Pacific South America Africa/Middle East 9.Opportunities For Hardware/Software Providers Assumptions Regions North America Europe Asia/Pacific South America Africa/Middle East The Product Categories Network Equipment On-Premise Equipment Miscellaneous Equipment Such as Kiosks Total for Equipment Providers Network Software On-Premises Software Total for Software Total for Equipment and Software 10.Profiles of ISPs/Carriers AGIS America Online Ameritech AT&T Bell Atlantic Bell Canada BT Deutsche Telekom FaxSav Graphnet GTE Hongkong Telecom IBM Global Services Inter-Tel MCI/WorlsCom NTT Pacific Bell PSINet Qwest SBC Sprint 11.Hardware/Software Suppliers ArelNet Cisco Systems Clarenet Fujitsu IBM Intel Lucent Technologies Microsoft Natural MicroSystems Net Centric NetPhone NetSpeak Nortel/Micom Oki Technologies Siemens VocalTec Vienna Systems Voxware 12.Lucent's View of the ISP Telephony Marketplace Carletta Glaspy, Global Marketing Director, Global Service Provider Business, Lucent Technologies 13.IXS.NET's View of IP Opportunities for Alternative Carriers Monty Bannerman, President, IXS.NET and former manager Bell Canada 14.Lucent's Vision of the Emerging IP Requirements of Call Centers Lisa Neal-Graves, General Manager, Lucent Technologies 15.Micom's Vision of the IP Private Network Voice/Fax Market John Reidy, Senior IP Product Manager, Micom 16.Pacific Bell Internet Services' View of the IP Opportunity Mark Fisher, Vice President, Marketing, Pacific Bell Internet Services 17.Conclusions What Is the Development Status of IP Telephony? Has the "Knee of the Curve" Been Passed? Who Will Be Impacted and How? Scenarios for IP Telephony Adoption by Users
Summary Table of Contents Order Form
LIST OF EXHIBITS
Forecast of Total Revenues for Long Distance IP Voice/Fax Services and Equipment, North America and by Global Region,* 1997-2002 Residential Component of IP Long Distance Voice Services Revenues,** North America, 1997-2002 Forecast of PSTN Long Distance Fax Services Revenues, North America, 1997-2002 Forecast of PSTN Long Distance Voice Services Revenues,** North America, 1997-2002 Forecast of IP Long Distance Voice Services Revenues,** North America and by Global Region, 1997-2002 Forecast of IP Long Distance Fax Services Revenues, North America, 1997-2002 Forecast of Revenues from Telecommuni-cations Plant Equipment Investment for Long Distance IP Voice/Fax, North America, 1997-2002 Forecast of Revenues from On-Premises Equipment for Long Distance IP Voice/Fax, North America, 1997-2002 Forecast of Revenues from LAN Equipment Sales for Long Distance IP Voice/Fax, North America, 1997-2002 Forecast of Revenues from On-Premises Software Sales for Long Distance IP Voice/Fax, North America, 1997-2002 Forecast of Revenues from Gateway Sales for Long Distance IP Voice/Fax, North America, 1997-2002 Combined Revenue Forecast for Plant Equipment, LANs, On-Premises Equipment, and Gateways, for Long Distance IP Voice/Fax, North America, 1997-2002 Combined Revenue Forecast from All Equipment and Software for Long Distance IP Voice/Fax, North America, 1997-2002
* Global Regions include Africa/Middle East, Asia/Pacific, Europe and South America. **Breakouts include phone-to-phone calls and calls that originate and/or terminate at a PC.
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