To: stak who wrote (58 ) 5/27/1998 10:19:00 PM From: stak Read Replies (1) | Respond to of 75
TRI-VISION S V-CHIP TECHNOLOGY AVAILABLE ON SPECIAL INTERNET SITE BY JUNE 12 IN CONJUNCTION WITH ENCODING BY BROADCASTER NASHVILLE, TENN.-- Fourteen days 'til v-chip. In a response to Vice President Albert Gore's call to action today for next steps to be taken on implementing v-chip technology, Tri-Vision Electronics Ltd./Ltee agreed with retail distribution partner, Ingram Entertainment, to take advance orders on the internet for the V-gis (TM) set top boxes. National distribution in retail stores and through cable operators will begin in late June and national coverage should be completed by September 15, 1998. "We are first to the market for parents who want to purchase the V-gis (TM) set top box by June 12," said Todd Grunberg, Vice President of Marketing and Business Development for Tri-Vision. "We have agreed to begin selling our set top boxes via the internet site www.v-gis.com and we already have some phone calls from many people who have heard about the product by word of mouth." Grunberg continued, "Parents concerned by the ever-increasing rate of violence and inappropriate subject matter seen on television were given a dose of good news today when the Vice President called for swifter action on the encoding of TV programs by the networks and the continued implementation of the v-chip. Being first to the market with this unique technology that will help parents choose programming all the way to the content level is our response to the commitment the manufacturing industry made last year to the Congress, the White House and most importantly to the American people." V-gis (TM) is Tri-Vision's proprietary brand name and technology for the generic term v-chip. The V-gis (TM) set top box is available in two products, one a decoder and the other a converter/decoder. Suggested retail on the decoder is US$79.99 and on the converter/decoder US$139.99. Both V-gis (TM) products feature: 1. blocking technology that can read both the TV guidelines and the MPAA ratings; 2. an easy-to-follow on screen menu; 3. a unique one-time-set feature that the parent can set and leave alone; 4. a four-digit Parent Identification Number (pin) that can turn the device on or off easily; 5. a security sleeve that keeps older children from tampering with or disconnecting the device; 6. a unique infrared eye that modestly sits atop the TV while the hardware is hidden behind the set; 7. in-home adaptability, capable of handling any changes to the ratings system so that parents don't have to buy new boxes for every change in the rating system. The V-gis (TM) technology is software invented by Canadian Engineering Professor Tim Collings. His work to complete the v-chip technology was started after he was horrified by the massacre of 14 female college students in 1989. "In Canada, we have seen the same kind of awful violence that has been ripping apart the fabric of America's youth, said Grunberg. "We honestly believe that the V-gis (TM) technology is the first step needed to help North America's parents manage the increased amount of violence, sexual content, language and inappropriate dialogue being seen on our TVs today." Tri-Vision International Ltd./Ltee is a public company founded in 1986 and trading on Canada's Toronto Stock Exchange and Alberta Stock Exchange under the symbol TVL. The Company is a world leader in the rapidly expanding communications technology industry. Tri-vision Electronics Inc., a wholly-owned subsidiary of Tri-Vision International Ltd./Ltee, holds the exclusive global rights to the proprietary v-chip technology developed by award-winning Canadian inventor, Tim Collings. For public relations and marketing information contact MBF&I at (615) 255-6234 ext. 116 or email to cc@mbfi-nashville.com. For Investor Relations information, contact Century Communications at (888) 298-8551 (toll free) or by email to tri-vision@tri-vision.ca. (Signed) On behalf of the Board of Directors of Tri-Vision International Ltd./Ltee., Najmul H. Siddiqui, Chairman, President & CEO Telephone: [416] 298-8551 The Toronto Stock Exchange & The Alberta Stock Exchange have not reviewed and do not approve or disapprove of the adequacy or accuracy of this release.