To: David Parkinson who wrote (19560 ) 5/20/1998 9:58:00 AM From: TokyoMex Read Replies (1) | Respond to of 34592
For slow rise,, not a momentum,, Today's penny EMC Group, Inc. --- EMCB (OTCBB) Close: 5/19/98 7/16 by 1/2 52 week high: 1 1/8 52 week low: 1/4 Approx shares O/S: 9 million Approx float: 1.7 million ***CORPORATE OVERVIEW OF EMC GROUP (thanks to "Nescom") EMC Group Inc. Is a company formed for the sole purpose of corporate and franchise development of Treats' in the US. (Website istreats.com ) Treats is a retail speciality bakery concept that offers the customer fresh Hot from the oven baked muffins, Cookies, Cinnamon Swirls, brownies, and other high quality baked products. Entrepreneur magazine for five years in a row has ranked Treats as North America's #1 franchise chain in its industry category. The company derives its income from three potential sources; the sale of franchises, operating profits from stores, and royalty income. Here is something on the industry. The specialty Coffee/Specialty Baking franchise concept has been successful addition to fast food franchising. The snack food or break food market-segment is experiencing continuous growth and the specialty coffee market is experiencing unprecedented growth. A number of large national chains have established a strong presence in North America. The most significant chains are Starbucks with approximitaly 1300 corporate owned stores and Second Cup with 240 stores. These stores have established a rapidly expanding market for coffee related concepts. The Speciality Coffee Association of America projects that 10,000 coffee cafes, espresso bars and espresso carts will be operating by 1999 with a total annual retail revenues of $1.5 billion. Corporate growth: The company's expansion will be accomplished through a single store franchising, the sale of Area Developing territories, corporate owned stores and acquisitions. The company intends to grow at a rate of 20-40 stores annually. Based on demographics, the market potential in the US alone is over 2,000 stores. By 2002, system sales in the US alone are projected at $73 million, corporate sales of $50 million, with $5.9 million to the bottom line. Anotehr item I would like to point out is that the cost of opening a Treats' store is only a fraction of what it would cost to open a competitors store. ***A Great Article on EMCB can be found at: smallcapjournal.com *** EMCB has news in pipe line Major things are rumored to be in the works for EMCB. Supposedly, two releases will be made in very short order. They may involve an acquisition, and/or expansion of 150 more franchises. A PR firm is also rumored to be gearing up in the next day or two to spread the word on EMCB. They are lining up a network of brokers as well to achieve this task. It is also said that there is a requirement to have the price above $1 . . . we are not quite sure why yet. But if true, this PR firm should be very determined to be successful in their efforts. ****CONCLUSION EMCB Group, Inc. is a terrific company with a great concept. Not only that, but if rumors are correct , major promotional activity will be occuring imminently. An upcoming release/releases should detail acquisitons and or expansions that will be very healthy for the company. The stock also has a relatively tight float, and moves very well on buying. Therefore, if even half of the promotional rumors prove true, EMCB willl be destined for much higher levels. ****** Most Recent Press Release Monday March 9, 2:12 pm Eastern Time Company Press Release EMC Group Inc. Announces $2.7 Million Acquisition ORLANDO, Fla.--(BUSINESS WIRE)--March 9, 1998--EMC Group Inc. (OTC BB:EMCB - news) announced Monday that it has entered into a National License Agreement with Treats Canada Corp. for the United States territory. Under the terms of the National License, EMC has acquired the exclusive right to open Treats stores in the United States. EMC is required to open a minimum of 450 stores. Treats stores sell and serve a variety of specialty baked goods and desserts as well as a line of proprietary gourmet coffees for dine-in or carry out service. The total value of the acquisition by EMC is $2.7 million. EMC's President, Erhard Sommer stated: ''We are excited about the opportunity that the Treats brand represents in the U.S. EMC believes that the combination of Treats gourmet coffees and baked goods distinguishes their concept from traditional coffee purveyors by anticipating consumer trends -- not reacting to them. ''The Treats concept is very strong and well established. Given that the Treats Franchise concept is not capital intensive and offers an efficient, proven design and operating system, we strongly believe that Treats will prove to be an exceptional co-branding partner for regional and national quick serve restaurant chains throughout the United States.'' Currently there are over 150 franchised Treats stores throughout Canada and the U.S. EMC Group owns and operates Treats stores in Orlando, Washington, and Detroit. EMC Group is traded on the OTC Bulletin Board under the symbol EMCB. For more information on the Treats concept, visit the Treats web site attreats.com . Contact: EMC Group Inc. Erhard Sommer, President 941/619-6953, Fax 941/709-0151 or Investor/Broker Relations: Shannon/Rosenbloom Marketing, 800/318-7578 -