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Non-Tech : IMAX 3D-the wave of the future -- Ignore unavailable to you. Want to Upgrade?

To: Letmebe Frank who wrote (66)	6/9/1998 6:04:00 PM
From: JAMES BORECKI	Read Replies (1) \| Respond to of 170

To thread: the following release opens up a lot of possibilities. 1. It could be used to create a new off line edit system specifically for IMAX film as well as commercial theater films. Could this be competition for AVID or an opportunity for collaboration? 2. It also means that computer generated images could maintain a high resolution on large format screens. Movies from computer to 3D screen??????? Sorry, I'm just day-dreaming about future POSSIBILITIES! JimB -------------------------------------------------------------------------------------------------------- Attention Business/Technology Editors: IMAX CORPORATION ACQUIRES GROUND-BREAKING DIGITAL TECHNOLOGY TORONTO, June 9 /CNW/ - Imax Corporation (Nasdaq: IMAXF; TSE: IMX) today announced that it has acquired the rights and patents which will allow it to produce the world's first large-format laser film recorder. This recorder will allow Imax to digitally record high quality computer generated or processed images onto film - at a higher quality standard, and faster -- than has ever been available before. ''Imax's research and development focus has resulted in many ground-breaking developments which have driven our growth,'' said Bradley J. Wechsler, Imax's co-CEO and Chairman. ''We feel that our digital push, and this most recent acquisition, will be of great benefit to both filmmakers and the film-going public. This initiative is a continuation of Imax's commitment to developing digital technologies, including a camera, which will allow us to move films from 35mm to IMAX theatres and eventually to IMAX 3D theatres. This acquisition is a the key 'next step' in that process.'' The patented film recorder technology was acquired from Pthalo Systems Inc., formerly a Vancouver-based technology firm. Terms of the acquisition were not disclosed. The introduction of this new technology, combined with the work already underway on developing a high resolution large-format film scanner, will allow Imax, in the future, to digitally process an entire film negative on critical and demanding films such as the recently released Everest. This will facilitate the use of computer generated special effects and digital image capture and processing in the 15/70 film format. Upcoming large-format film projects will benefit from this advancement by increasing the quality and reducing the overall post-production time needed to deliver the film to the rapidly expanding theatre network. Founded in 1967, Imax Corporation has consistently delivered the world's premiere cinematic experiences. In 1997, Imax was awarded the sole Oscar(R) for Scientific and Technical Achievement by the Academy of Motion Picture Arts and Sciences. The award recognized Imax's innovation in creating one of the world's best film capture and projection systems as well as Imax's acceptance as part of the entertainment mainstream. As of March 31, 1998, there were more than 160 permanent IMAX theatres in 22 countries, with a backlog of more than 80 theatre systems scheduled to open during the next few years. Imax has forged strategic alliances and relationships with some of the largest corporations in the world, including Sony Corporation, Caesars World, Circus Circus Enterprises, Ogden Corporation, Famous Players Inc. (a subsidiary of Viacom Inc.) and Regal Cinemas, Inc. Over 500 million people have seen an IMAX presentation since the medium premiered in 1970. More than 65 million people worldwide are expected to visit an IMAX theatre in 1998. /Company News On-Call: prnewswire.com or fax, 800-758-5804, ext. 103201/ /Web site: imax.com -0- 06/09/98 For futher information: Victoria Dinnick of the Imax Corporation, Toronto, (905) 403-6336, or Brian Weisfeld, Imax Corporation, New York - analysts- (212) 821-0121; or Al Newman of Newman & Company, Los Angeles, (310) 777-5252, or Silvia Rosselli of Edelman Financial, New York, (212) 704-8217 -------------------------------------------------------------------------- Release sent courtesy of Canada NewsWire Portfolio Email.