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Technology Stocks : Diamond Multimedia -- Ignore unavailable to you. Want to Upgrade?

To: Joe Knoll who wrote (3579)	5/28/1998 1:54:00 PM
From: Joe Knoll	Read Replies (2) \| Respond to of 4679

Top Five Graphics Boards by Michael Brown May 27, 1998, 4 p.m. PT There's been no love lost between Diamond Multimedia and Creative Labs, and here's a major reason why: According to market-research firm PC Data, Diamond Multimedia had the number-one-selling graphics card--the Voodoo 2-powered Monster 3D II with 8MB of memory--in April. Creative Labs, however, owned the number two, three, and five spots. Creative's 8MB 3D Blaster Voodoo II held the number two position, with the company's 12MB 3D Blaster Voodoo II taking third place. With all the fuss that's been made about gamers not being interested in 8MB Voodoo 2 boards, it's interesting to see that both Diamond's and Creative's 8MB SKUs are outselling Creative's 12MB SKU. Diamond didn't start shipping a 12MB SKU until early May, but you have to wonder how many sales it missed out on by not having one earlier. In terms of market share, Diamond maintains a commanding lead with 36.3 percent of the market, compared to Creative Labs' 22.7 percent share. Matrox, which had the number four best-selling graphics card with the Mystique 220 Consumer (selling for an average price of $103), maintained a 12.1 percent share of the market. ATI Technologies and STB Systems rounded out the top five with a market share of roughly seven percent each. Given Creative's success in penetrating Diamond's strong position in the graphics market, we'd love to know how well Diamond is doing in the sound card market; unfortunately, PC Data is not yet tracking those sales. April's Top Five Best-Selling Graphics Boards* Product Manufacturer Average Selling Price 1. Monster 3D II (8MB) Diamond Multimedia $246 2. 3D Blaster Voodoo II (8MB) Creative Labs $226 3. 3D Blaster Voodoo II (12MB) Creative Labs $294 4. Mystique 220 Consumer (4MB) Matrox Graphics $103 5. 3D Blaster PCI (4MB) Creative Labs $98 Source: PC Data April's Top Five Graphics Board Manufacturers (Measured by Market Share) Manufacturer Market Share 1. Diamond Multimedia 36.3 % 2. Creative Labs 22.7 % 3. Matrox Graphics 12.1 % 4. ATI Technologies 7.7 % 5. STB Systems 7.3 % *Source: PC Data ÿ