To: gnuman who wrote (55889 ) 5/21/1998 1:47:00 AM From: SEMIHH Respond to of 186894
So you do remember Microma... and what the semiconductor industry did in calculators as well... Good, Things haven't changed much, have they? You know it occurs to me, that if the underlying customer base of the PC industry is now only expanding by 6-8% this year, and that if the largest growth is in the low end PCs which offer semiconductor and other suppliers the least margins, that the overall ASP for Microprocessors, DRAMs, Drives, and other PC components will drop dramatically, my point is simple... INTC better learn how to be a lean, mean consumer semiconductor machine, because the PC bubble isn't going to "just fade away". We have a new paradigm in our consumer economy... it's called "wait to buy"... whereas the inflationary period of the late 70s and 80s created demand pull price increases, We are living in just the opposite today. Instead of fear of higher prices stimulating demand, we have demand diminished by a chronic oversupply of PCs and the consumer's knowledge that if he postpones his purchase, he gets a better price/performance in just a few months, or as soon as next week as OEMs slash prices to move a glut of inventory...and if they wait a year or so, they can buy 2 for today's price for a single PC. INTC is pursuing a dangerous strategy of bait-and-switch by deliberately producing a computationally challenged solution for presentation as "Intel Inside" to Cheap PC customers, with the hopes of converting the customer to a higher priced machine. This strategy will not pass the scrutiny of today's information-armed consumers... and don't be surprised if you see those "INTEL INSIDE" stickers coming off a Major OEM's new boxes in the not too distant future...