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Technology Stocks : Creative Labs (CREAF) -- Ignore unavailable to you. Want to Upgrade?

To: Richard Haugland who wrote (11381)	5/21/1998 7:33:00 AM
From: RCVJr	Read Replies (1) \| Respond to of 13925

MILPITAS, Calif., May 20 /PRNewswire/ -- Creative Technology Ltd. (Nasdaq: CREAF - news), the world's leading provider of multimedia products for the PC, today announced that Gateway 2000 Inc. is shipping with the Sound Blaster(R) AudioPCI(TM) 64V chip in its new G-Series line of multimedia PCs. The Sound Blaster AudioPCI 64V is a full-featured PCI audio solution based on technology from Creative and its wholly-owned subsidiary, Ensoniq Corp. This recent design win underscores Creative's full range of offerings in OEM audio solutions -- from cost effective audio chipsets to advanced high-end sound cards. Creative's high-quality, high-value audio solutions continue to be Gateway's preferred choice and are offered standard across its entire line of award-winning PCs. Gateway's new G-Series PCs are equipped to handle the most demanding multimedia user requirements with the latest technology. The Sound Blaster AudioPCI 64V is incorporated as the standard audio solution in the new line in an add-in card solution as well as a motherboard implementation. The newest models in the G-Series that include Creative's audio solutions have recently garnered top industry reviews including PC Magazine's ''Editor's Choice'' review for the Gateway G6-400. PC Magazine states, ''The system_boasts terrific PCI- based Ensoniq audio.'' For Gateway customers, the Sound Blaster AudioPCI 64V combines a wide range of features designed to create an exciting and immersive audio experience. With 64-note polyphony, multiple reverb effects, chorus and a 3-D Positional audio algorithm, PC users will be impressed with the exceptional sound quality when listening to audio enabled applications or playing their favorite games. The AudioPCI(TM) architecture also ensures near perfect compatibility with legacy DOS games without the need of the ISA bus or PCI side band signals. For PC users who enjoy composing their own music and desire professional quality performance, the Sound Blaster AudioPCI 64V chip provides support for 2MB, 4MB and 8MB sample sets. In addition, Creative's extensive technical support and consistent driver updates are also available to Gateway customers. ''The Sound Blaster AudioPCI 64V provides the G-Series with clear, robust audio at an extremely affordable price point,'' said Bart Brown, vice president of marketing for Gateway Direct. ''By integrating powerful features, valuable software and Intel's newest technology, our customers are receiving a great value for their money.'' Gateway 2000 (NYSE: GTW - news), a Fortune 500 company founded in 1985, is a leading global direct marketer of PC products. The company, headquartered in North Sioux City, South Dakota, has manufacturing facilities in the United States, Ireland and Malaysia and employs over 12,000 people worldwide. Gateway products and services consistently win top awards from leading industry publications. Revenue for the first nine months of 1997 was $4.3 billion. For further information visit www.gateway.com. Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through both the OEM and retail channels under a variety of trademarks, including the ''Blaster'' family name. Sound Blaster(R) has become the multimedia industry's de facto audio standard. Sound Blaster is an audio platform consisting of a sound card or chipset, software drivers and bundled software applications that enable PCs to produce high quality audio. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa. Ensoniq, a wholly-owned subsidiary of Creative, is a leading producer of audio and sound technology products. Well-known in the professional music industry for 15 years for its production of electronic keyboards and synthesizers, Ensoniq's custom IC design expertise has made the company a technology and manufacturing leader in sound solutions for OEMs. Additional data and specifications on Ensoniq's line of full-featured chipsets can be found on its Web site at: www.ensoniq.com. This announcement relates to products whose launch are in the United States of America. The product names, contents, prices and availability may differ elsewhere in the world according to local factors and requirements. Sound Blaster and Blaster are registered trademarks of Creative Technology Ltd. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such. SOURCE: Creative Technology Ltd.