BellSouth.Net to Promote E*TRADE to Subscribers
PALO ALTO, Calif., May 21 /PRNewswire/ -- E*TRADE Securities, Inc.
(NASDAQ:EGRP), a leading branded provider of online investing services, today
announced an agreement with BellSouth.net (BSN) to provide hyperlinks to the
company's online investment services from the BSN Web site. Access to a
customized version of the E*TRADE Web site, personalized for BSN customers,
will be quick and easy by clicking on strategically placed links in the
Shopping Section of the BSN Web site, located at www.bellsouth.net.
"E*TRADE's new link from BellSouth.net is the most recent example of
E*TRADE's commitment to making online investing as easy and accessible as
possible for everyone using the Internet," said Michael Pohlmann, Vice
President, Strategic Business Development, E*TRADE Group, Inc. "Our alliance
with BellSouth.net is particularly exciting because we are providing a
seamless interface between BellSouth.net and E*TRADE, customizing the site by
featuring icons and text personalized especially for BellSouth.net customers.
They should feel right at home even if they have never tried online investing
before."
According to Andrew Dietz, Director of Product Development for
BellSouth.net Services, this agreement is designed to help BSN members get the
most out of their Internet connection. "Our strategy has always been to
provide our members with services that can make a difference in their everyday
lives. Linking to a service as useful as online investing with E*TRADE meets
this goal and provides great value for our members," he said.
In addition to the new hyperlinks on the BSN Web site, the agreement calls
for BellSouth.net to promote the availability of E*TRADE's online investment
services to BSN subscribers through print and other promotional materials.
About BellSouth
BellSouth.net service has more than 235,000 customers in 43 markets across
the Southeast. The service provides customers with free Netscape Communicator
software in both Windows and Macintosh versions, electronic mail and free
access to expert Help Desk service 24 hours a day, seven days a week.
BellSouth.net service is offered in major markets throughout the Southeast to
more than 70 percent of BellSouth's telephone customers region-wide.
BellSouth Corporation (NYSE:BLS) is a $21 billion communications services
company. It provides telecommunications, wireless communications, directory
advertising and publishing, and Internet and information services to more than
30 million customers in 20 countries worldwide. BellSouth's
telecommunications operations provide service over one of the most advanced
networks in the world for approximately 23 million access lines in its nine-
state region that includes Alabama, Florida, Georgia, Kentucky, Louisiana,
Mississippi, North Carolina, South Carolina and Tennessee. For more on
BellSouth.net Internet services, visit www.bellsouth.net or visit BellSouth
Corporation's Web site at www.bellsouth.com.
About E*TRADE
A leading branded provider of online investing services, E*TRADE has
established a popular destination Web site for self-directed investors. The
company offers independent investors the convenience and control of automated
stock, options, and mutual funds order placement at low commission rates,
along with a suite of value-added products and services that can be
personalized, including portfolio tracking, Java-based charting and quote
applications, real-time market commentary and analysis, news, and other
information services.
Customers can access E*TRADE at etrade.com on the Internet as
well as through WebTV; via Prodigy; via AT&T Worldnet; via Microsoft Investor;
by GO ETRADE on CompuServe; with the keyword ETRADE on America Online; via
personal digital assistant; and via the TELE*MASTER interactive telephone
system. E*TRADE Securities and its parent company, E*TRADE Group, Inc., are
headquartered in Palo Alto, Calif.
E*TRADE is a registered trademark of the Company. TELE*MASTER is a
trademark of E*TRADE Securities, Inc. All other trademarks are properties of
their respective owners. The statements contained in this news release that
are forward-looking are based on current expectations that are subject to a
number of uncertainties and risks, and actual results may differ materially.
The uncertainties and risks include, but are not limited to, changes in market
activity, the development of new products and services, the enhancement of
existing products and services, competitive pressures, system failures,
economic conditions, and the introduction of competing products having
technological and/or other advantages. Further information about these
matters can be found in the information included in the annual report filed by
the Company with the SEC on Form 10-K and quarterly reports on Form 10-Q.
SOURCE E*TRADE Securities, Inc.
-0- 05/21/98
/CONTACT: Kim Shepherd, 312-553-0700, or e-mail,
kshepherd@dgi-chicago.com, or Tim Ryan, 312-553-0700, or e-mail,
tryan@dgi-chicago.com, both of The Dilenschneider Group, for E*TRADE/
/Web site: bellsouth.net
bellsouth.com
etrade.com |
