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Biotech / Medical : PFE (Pfizer) How high will it go? -- Ignore unavailable to you. Want to Upgrade?

To: Flair who wrote (2646)	5/21/1998 11:52:00 AM
From: Jim Lamb	Respond to of 9523

Kmart, Wal-Mart Compete on Viagra The Associated Press TROY, Mich. (AP) - The nation's leading discount chains are vying to lure impotent men with the price of the popular potency pill, Viagra. Kmart Corp. has taken out national newspaper ads to promote its price of $39.99 for a five-tablet prescription. But industry leader Wal-Mart Stores' unadvertised price is even lower - $38.98, the company said today. At pharmacies around the country, Viagra has been selling for about $10 a tablet, or $50 for five tablets. On Wednesday, suburban Detroit-based Kmart took out ads in The Wall Street Journal and USA Today to promote its $39.99 price. Kmart has 1,500 in-store pharmacies at its 2,100 outlets nationwide. Spokesman Dan Jarvis said the Viagra price promotion is a way of showing customers that the chain is committed to discounts across the board. ''This is offering the best prices - it is nothing new for Kmart,'' he said today. ''This is a product that's helped a lot of people. It's been very popular, almost a phenomenon, across the nation.'' Arch-rival Wal-Mart, meanwhile, has quietly been offering five pills for $38.98, beating Kmart's price by $1.01, or about 20 cents a pill. ''That is our everyday low price,'' Bryan Holmberg said from the retailer's headquarters in Bentonvile, Ark. As at Kmart, Viagra has been a hot item at Wal-Mart's 2,300 in-store pharmacies, he said. ''We have been very pleased with the way our customers have been responding to Viagra,'' Holmberg said. Viagra, developed by Pfizer Inc., went on the market after receiving Food and Drug Administration approval March 27. Since it hit the market its sales have risen faster than any drug in recorded history. In the first three weeks of sales, pharmacists filled an estimated 150,000 prescriptions nationwide. Analysts who had originally estimated the drug would draw sales of perhaps $300 million this year are now saying it looks like it will rop the blockbuster level of $1 billion and could exceed $3.5 billion within four years.

To: Flair who wrote (2646)	5/21/1998 12:16:00 PM
From: Sonki	Read Replies (2) \| Respond to of 9523

flair another buy opp.. also WMT /kmart making out on viagra AP Online, Thursday, May 21, 1998 at 11:05 TROY, Mich. (AP) - The nation's leading discount chains are vying to lure impotent men with the price of the popular potency pill, Viagra. Kmart Corp. has taken out national newspaper ads to promote its price of $39.99 for a five-tablet prescription. But industry leader Wal-Mart Stores' unadvertised price is even lower - $38.98, the company said today. At pharmacies around the country, Viagra has been selling for about $10 a tablet, or $50 for five tablets. On Wednesday, suburban Detroit-based Kmart took out ads in The Wall Street Journal and USA Today to promote its $39.99 price. Kmart has 1,500 in-store pharmacies at its 2,100 outlets nationwide. Spokesman Dan Jarvis said the Viagra price promotion is a way of showing customers that the chain is committed to discounts across the board. ''This is offering the best prices - it is nothing new for Kmart,'' he said today. ''This is a product that's helped a lot of people. It's been very popular, almost a phenomenon, across the nation.'' Arch-rival Wal-Mart, meanwhile, has quietly been offering five pills for $38.98, beating Kmart's price by $1.01, or about 20 cents a pill. ''That is our everyday low price,'' Bryan Holmberg said from the retailer's headquarters in Bentonvile, Ark. As at Kmart, Viagra has been a hot item at Wal-Mart's 2,300 in-store pharmacies, he said. ''We have been very pleased with the way our customers have been responding to Viagra,'' Holmberg said. Viagra, developed by Pfizer Inc., went on the market after receiving Food and Drug Administration approval March 27. Since it hit the market its sales have risen faster than any drug in recorded history. In the first three weeks of sales, pharmacists filled an estimated 150,000 prescriptions nationwide. Analysts who had originally estimated the drug would draw sales of perhaps $300 million this year are now saying it looks like it will rop the blockbuster level of $1 billion and could exceed $3.5 billion within four years.