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Non-Tech : Boston Market (BOSTQ) -- Ignore unavailable to you. Want to Upgrade?

To: John Liu who wrote (1237)	5/22/1998 10:23:00 AM
From: paul goldstein	Read Replies (1) \| Respond to of 1567

JOHN LUEI., to consider.. the coupons cost the companyy lots of cash. about two bucks per sale. so, its big bucks to not have coupons.. sure, you think, some folks will not buy without a coupon..so what? its still cost effective to not have coupons. as to bost itself. just my opinion. everyone kows who and what they sell.. so, advertising a nome brand is a waste in many cases. i am not referring to advertising for brand name recognition, etc... just in this case its high cost.. as to these loses.. just my opinion..most are paper loses with an exchange of stores for the loans made to the franchieses. remember, they take the loss but, they have the stores. example, for conversation only.. how much would it cost to build and setup a thousand boton mrket stores today??? so, they take the loss on paper, over time we will see profits.