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Technology Stocks : How high will Microsoft fly? -- Ignore unavailable to you. Want to Upgrade?

To: Keith Howells who wrote (7824)	5/22/1998 2:37:00 PM
From: Dwight E. Karlsen	Respond to of 74651

Keith yes, the Business Week article was posted here yesterday. Interestingly, that effect had been already predicted on this thread, by freeus, I believe. In addition to the "product the govt doesn't want you to have" effect, I have another reason why Win98 may do better than expected: Prior to Win95, the OS was pretty much a mystery to the average consumer user. And let's face it, Win 3.11 didn't offer a whole lot in the way of pizazz. The ability to customize your desktop was limited. But then with Win95, people could actually get deep inside the functionality of the OS via the settings/control panel menu. People learned quick how to customize the desktop -- different shaped mouse pointers, different screen savers, wallpaper, etc. True, you could do those things with Win 3.11 pretty easily - but in my observations, the avg consumer didn't begin tweaking those things until Win95. The effect of this is that the average user who never learned DOS now feels somewhat "sophisticated"; at least moreso than they ever were before. So because of this increased ability in "the masses" to tweak the interface, I think that brings an increased desire to test drive their relatively new ability with Win98. It's just a thought, and something that your average analyst at IDC isn't going to think about.