To: Karl Drobnic who wrote (17535 ) 5/24/1998 12:05:00 PM From: R. Bond Read Replies (1) | Respond to of 31646
>>.....They need to get out of the Little League ..... mentality.......<< Karl, I wasn't planning to post this opinion, but your post changed my mind. Clearly Tava's reputation has hit the skids, at least for now. I thought the CC was a joke. IMHO, there is no excuse for not presenting a professional sounding, well-rehearsed performance in today's world. People are available to coach management in delivering the right sort of front to the analysts/shareholders. These consultants have been around for years. It's not a new concept. There is no excuse for not knowing how vitally important public image is to a company. Ever heard of Roger Ailes? I happen to have a friend who has an entire consultancy business based around teaching business people how to speak. She's busy. Weak jokes like 'it's raining here in Portland' and a line up of callers asking the management to give inside info that everyone knows they can't give equals a shoddy image that, taking the numbers into account, reflected harshly on the management. Scott Liolios' email to shareholders (http://www.exchange2000.com/~wsapi/investor/reply-4538698) only reinforces the bad impression: >>It just so happens the questions that were asked were very poor questions. They did not give management an opportunity to address the real story. (Still no excuse.) We learned from that call.<< If that isn't weak, I don't know what is. "It just so happens.."? Sort it out in advance. Send a prep sheet to the analysts. "We learned from that call." You're supposed to already know. That's what your fee is for. The call wasn't planned to assure " an opportunity to address the real story."? What ARE you thinking about? And blaming the questioners for the management not addressing 'the real story'. That's a pathetic excuse. The misspelled words don't help either. IMHO, part of the problem is that TAVA is not getting good advice on the PR front and they don't know enough to deal with it. In this case, that was the straw that broke the camel's back. Those strong believers in TAVA may well ask themselves just how important it really was. Admittedly, there are other important factors involved. However, this one is probably the easiest to resolve. Regards, Bond P.S. "You Are the Message -- Getting What You Want By Being Who You Are", Roger Ailes with Jon Kraushar, Doubleday, 1989.