To: FRANK J CATALANO who wrote (60 ) 5/27/1998 10:42:00 AM From: Claudia Benson Respond to of 197
Gentner Signs Reseller Agreement with Broadband to be One of the First to Offer the Most Advanced Web-based Presentation Service on the Market DENVER, May 27 /PRNewswire/ -- Broadband Associates, Inc. announced today that Gentner Communications Corporation (Nasdaq: GTNR - news) of Salt Lake City, Utah, has agreed to add Broadband's M.Show distance presentation service offering to their 1-800-LETSMEET Gentner conferencing service portfolio. Broadband Associates, the creator and wholesale provider of the M.Show service, has made M.Show available to Gentner through a reseller agreement. Broadband manages the M.Show server network worldwide and works closely with its wholesale service providers to manage the consistency and quality of the overall multimedia experience. Because Internet-based audio is still an underdeveloped technology solution, many business people still prefer to use the telephone network for the audio portion of their Web-based multimedia presentations. Gentner provides audio for Internet-based multimedia applications through its products and conference calling service which allows from two to several thousand individuals to be conferenced simultaneously from anywhere in the world. This can occur as a stand-alone audio conference, or integrated into another application such as M.Show's multimedia Internet-based presentations. M.Show, a new kind of streamlined service that allows business users to present customized, live, interactive multimedia presentations to dispersed global audiences, delivers visuals in the form of text, graphics, animation and video via the Internet and corporate Intranet. The audio portion of the presentation is delivered in parallel -- via the telephone network in the form of a standard conference call -- to each participant's desktop. These two components -- visual and audio -- are coordinated to produce a seamless multimedia sales, marketing, investor relations or training presentation. M.Show's simplicity is the service's most compelling benefit. Audience members merely need a PC, standard browser, Internet connection, and a telephone -- tools available to most business users today. No additional investment in software, equipment or training is required. Dick Schulte, Broadband's senior vice president of sales and marketing states, ''Gentner's stellar reputation in the audio conferencing market makes this a very important relationship for Broadband. By offering the M.Show web- based presentation service -- which allows customers to engage, persuade and inform their audiences with a user-friendly, interactive presentation via the Internet -- Gentner will continue to be a pacesetter in their market area.'' ''One area in which we have always excelled, is the audio conferencing market,'' says Kent Rogers, director of sales for Gentner. ''We recognize that our customers are looking for a larger solution set, one that seamlessly integrates our audio services with other forms of media. Our association with Broadband and M.Show, enables us to offer one more exciting option to our customers, allowing us to better meet their communication needs.'' Broadband Associates, Inc. is an emerging industry leader in the interactive distance presentation industry. The company creates and offers global communications services and technologies which capitalize on the explosive potential of the Internet. As the innovator and provider of M.Show -- a live multimedia presentation service -- Broadband continues to expand its growing range of service-based multipoint distance presentation offerings for the Fortune 1000. M.Show is currently being made available through leading resellers worldwide. For more information see www.bbassociates.com. Gentner Communications Corporation, provides technology, service, and consulting solutions for the broadcast, telecommunications, corporate, distance learning, court and assistive learning markets. The company has a wide product and service mix featuring remote management systems, audio conferencing products, assistive listening systems and a nationwide conference called service. Claudia