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To: DJBEINO who wrote (22256)5/23/1998 6:29:00 PM
From: DJBEINO  Respond to of 42771
 
Novell Taps Leader For Telephony Plan
By Margie Semilof

Provo, Utah -- Novell Inc. has made some strides in its effort to find a place in the telephony business with the recent hiring of a former Bellcore executive to run the show.

Novell hired Mike Giovia, an 18-year Bellcore veteran and former product and marketing manager. Giovia's job as director of strategic relations is to determine how the company should proceed in developing a new telecommunications strategy, said Ron Palmeri, vice president of strategic relations at Novell.

Bellcore, Morristown, N.J., is a communications software and consulting company founded by the regional Bell operating companies to be used by all RBOCs as a research arm following the divestiture of AT&T Corp. in 1984. Bellcore has since been sold to Science Applications International Corp., San Diego.

Some longtime Novell VARs were hopeful about Novell's choice of a former Bellcore executive to lead its telephony efforts. Giovia recently spoke with the CT Pioneers, a VAR association that helps its members learn more about computer telephony opportunities.

"I think they got the right guy," said John Williams, chief executive at SafeNet, an Atlanta-based reseller.

The CT Pioneers organization was founded by Novell, which had an active role in computer-telephone integration until it abruptly exited the business more than two years ago. Earlier this year, Chief Executive Eric Schmidt and Chris Stone, Novell's chief strategist, decided to reconsider Novell's presence in telephony.

Provo-based Novell's telephony strategy will differ from its earlier efforts, when the company worked closely with AT&T to develop the telephony services API (TSAPI), an interface to connect PBXes and NetWare LANs.

"We had a strong play but we didn't continue to invest in partnerships the way we needed to," Palmeri said.

Novell plans to develop applications through new partnerships, he said.

techweb.com