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To: Jeff Meredith who wrote (10973)5/24/1998 8:54:00 PM
From: Robert Graham  Read Replies (2) | Respond to of 14631
 
If this is the case, then why was this not communicated in the press release? Is Bob F not good at managing his relationship with the "outside" world, like the creditors and shareholders for instance?

I think a good part of what facilitates a turnaround is the confidence that the CEO can create in others about his company, particularly the significant others that will make a difference to the company. This includes employees to customers to shareholders. This person needs to be very aware of this aspect of doing business. It is no longer just a game of technology and results which is perhaps the world that he came from, even both technology and results are very important.

It is a tough situation: how do you turnaround a company where the turnaround effort requires both credit and sales where few interests are willing to provide this to the company until the company has "proven" itself to their satisfaction? Credibility and vision and "charismatic" communication can bridge this "paradox", where the CEO can facilitate others buying into this vision of Informix's future before the fact. Otherwise, Informix will have a very long road to travel which will increase the company's exposure to the risk of default and eventual Chapter 11. Informix cannot go "backwards" and rebuild its business like it had to do the first time around. The past cannot be revisited in this way.

Take Steve Jobs at Apple for instance. IMO Apple's chance at a turnaround are nil and many in the business world understand this. Do you think Steve Jobs would have a problem with aquiring credit? How about attracting prospective customers willing to listen to his story about Apple's future? What Steve Jobs lacks in business acumen he makes up in these leadership qualities which is essential to Apple's future. However, I would never give him a business to run.

Bob Graham