<<More comments from Briefing.Com:>> Updated 27-May-98
Netscape: Being First Doesn't Matter
It must be a strange feeling to virtually create an entire industry, one which is now sometimes heralded as the greatest economic shift in our history, and then be faced with the possibility of being left behind.
In April, 1994, Netscape released Version 1.0 of its browser. Netscape was still a private company, and it initially boomed with revenues. The browser was its principal product, which individuals could get for free, but corporations paid for, on a per-seat basis. Back then, Bill Gates was still dismissing the Internet as unimportant. In fact, less than four years ago, the term "information superhighway" was more prominent than the term "Internet." Netscape seemed destiny to rule this brave, new world all by itself.
What a difference a few years makes. Microsoft is being sued for using its monopoly to control the future of the Internet. The "highway" metaphor has been dropped from everyone's lips, (except Al Gore's). And Netscape's future looks bleaker than ever.
In plain and simple terms, the question of the day is, how is Netscape going to make money and grow?
Netscape yesterday released a complicated earnings report, having changed their fiscal year to one ending in October instead of one ending in December. Because of this, they reported January as a standalone month, and then reported February through April as their "most recent quarter," which is technically Q2 of fiscal year 98. Here's a table of the report. Q1 FY97January, 1998Q2 FY98Revenue (thousands)120,5338,320127,230Gross Margin86.7%84.0%18.9%Earnings per share0.08(0.58)0.00 But if you roll in the January month with the February-April quarter, and calculate the average month revenue for both quarters, things look very different. Average Month Q1 FY97Average Month Jan + Q2 FY98Revenue (thousands) 40,17833,888Gross Margin86.7%80.0%Earnings per share0.03(0.14) But we are supposed to forget about January.
In last night's invitation-only conference call, Peter Currie, CAO of Netscape, attributed January to being the first quarter of the quarter (always slow) and to restructuring (although only $12MM of charges were booked in the $54MM loss.)
Another interesting feature of last night's conference call was the explanation for the "Other Income" line. Netscape's operating loss for the Q2 FY98 quarter was $10.08 million. Offsetting that, to achieve the "break-even" numbers, was interest income of $1.763 million, and a $8.325 million gain from the sale of investment securities. Currie declined to identify what stock(s) or bonds Netscape sold.
Currie also outlined the company's strategy as being two pronged: Enterprise Solutions, and NetCenter.
Netscape's revenues are currently derived from three sources: Software Sales: browsers, web servers, and other Internet related software products Solutions Services Provider: consulting and systems integration work for corporations NetCenter: Advertising and e-commerce revenue from online service at www.netscape.com
The Enterprise Solutions business comprises the first two categories. For the most recent quarter, this made up $96.1 MM in business, or 76% of Netscape revenues. NetCenter brought in $31.1 MM, or 24% of revenues.
According to Netscape's own press release of May 26, the software and services business is only growing at a 5.1% rate, year-over-year. But Q4 FY97 included $13 million in sales of the browser. Assuming that Q2 FY98 would also have $13 million in browser sales, the growth rate, would have been 19% year-over-year. Although positive, this is not the kind of growth rate other system integrators have been experiencing lately. If Netscape is going to be three-quarter solutions provider, they need to show stronger growth here.
NetCenter is Netscape's way of creating a online community for personalized news, electronic commerce, travel reservations, online communication with others, user forums, and more. If this sounds exactly like AOL, Yahoo, and many others, it is. NetCenter revenues are growing year-over-year at 45%, but at $31 million for the February-April quarter, NetCenter is only 5% of the size of AOL, although roughly the same size as Yahoo.
One interesting fact from the conference call: $20 million of NetCenter's $31 million came from advertising and other recurring sources. The rest came from "sponsorship fees" paid by others to have placement on NetCenter. Whether these have a recurring nature is unclear.
Also, no revenue from the recent deal with Excite has yet been recognized. No details were given for a schedule of how the $70 million deal will be recorded.
With NetCenter, Netscape is laying out as its business plan a direction that AOL and Yahoo have already trailblazed and which is already crowded with imitators. If only Netscape had chosen this direction in 1995! Yahoo might not even exist.
At the core of the portal strategy is that there are only a few of them. You can't exploit being a portal if there are dozens of them. NetCenter's principal advantage is that Netscape comes preprogrammed to default to NetCenter as the home page.
Where is Netscape's "sustainable competitive advantage?" This key concept, the one thing venture capitalists look for in every business plan, seems to be missing from Netscape's arsenal. Yahoo and AOL can answer that their brand name is their advantage. Netscape simply can't make that claim for the portal business. What have they got for the Enterprise Solutions business? Presumably the experience with Netscape products, but this was the same advantage Novell had in building networks.
Takeover rumors have been a hope for Netscape stockholders, but who would Netscape fit in with? There may be someone willing to take them on, but we confess to not seeing an elegant fit. Unless IBM buys Netscape, Oracle, Sun, Dell, and Yahoo... but we are dreaming now.
So what does Netscape have going for it that exploits it's "creator-of-the-Internet" role?
We desperately wanted to hear an answer to this in last night's conference call. Unfortunately, none was forthcoming. Netscape was first in the Internet marketplace, but while the Internet booms, Netscape appears to be spinning its wheels. After all, Q3 of 1997 had revenues of $150 million, 18% higher than this report. All this while Internet traffic doubles every 100 days.
Being first is definitely an advantage in the early stages of any marketplace, but it simply doesn't matter, if you don't capitalize on it. Just ask anyone at Apple.
It will be a tough day for all us long's !! |