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Wednesday May 27, 9:21 am Eastern Time
Company Press Release
Gateway Introduces Your:)Ware -- A Revolutionary Way to Buy A
PC
Combines Customized PC, Software, Unlimited Internet Access and Obsolescence
Protection into One Low Monthly Payment
NORTH SIOUX CITY, S.D.--(BUSINESS WIRE)--May 27, 1998-- Gateway (NYSE:GTW - news) today
announced a breakthrough PC purchase program called ''Your:)Ware,'' offering an entirely new way to buy and own a
customized PC. The Your:)Ware Program is the first and only computer purchase plan that lowers the cost barriers of
buying a PC, provides unlimited Internet access, and simultaneously protects against technology obsolescence.
Gateway Your:)Ware is a six-part purchase program for consumers aimed directly at improving the affordability,
simplicity, and usability of the PC experience. Your:)Ware allows individuals to select customized hardware (including
Pentium II processors), software, unlimited Internet service, and a variety of customer service programs and finance
plans, all while delivering a technology obsolescence solution. Your:)Ware buyers can purchase a customized
Gateway(tm) computer with no money down and pay affordable monthly rates that include unlimited Internet access for
as low as $49.95. Unlike with a lease, Your:)Ware clients own their computer from day one. After two years of
ownership through the end of the Your:)Ware term, the client can keep the computer or trade it in for its average
wholesale value toward the purchase of a new Gateway PC. Consumers who choose gateway.net(SM) for their
Internet service will receive unlimited Internet access and, beginning June 22, one-click access from their desktop.
''Today, the two major factors precluding a consumer from purchasing a PC are the up front cost and fear of
technology obsolescence,'' said Ted Waitt, Gateway chairman and CEO. ''Our clients' lifestyles change as quickly as
technology. In response, we've designed an adaptable, affordable solution that protects them from computer
obsolescence. We want a Gateway to be the last computer our clients will ever buy. Gateway is committed to
providing clients with the latest customized technology solutions designed for their specific needs, interests and
budgets.''
Gateway Your:)Ware takes the proven build-to-order model one step further. With the help of Your:)Ware consultants
who are trained to simplify the complex process of purchasing a computer, clients are quickly guided through the
purchasing experience to create a customized solution based on their individual computing needs.
Gateway Your:)Ware models include the G-Series (desktop home computer), Solo(TM) (portable), or
Destination(TM) (digital media computer). Should a client choose to add new technology features during the term, the
monthly payment would be adjusted to reflect the purchase.
Jeffrey Weitzen, Gateway president and COO, said, ''We create customized computers to enhance the way people
live and work. Now, with our financing provider, we can offer consumers a competitive and customized payment plan,
making new technology available to people who otherwise may not have considered a computer purchase. At the same
time, the Your:)Ware plan solves the obsolescence issue for both the first time buyer and the real enthusiast.''
Consumers who choose to pay up front or by credit card can receive all the benefits of Your:)Ware, including
obsolescence protection, by including with their PC purchase either six months of gateway.net(SM) Internet service or
one of Gateway's customized software bundles.
Availability
The Your:)Ware Program is currently available by calling Gateway at 1-800-GATEWAY and through Gateway
Country(SM) Stores. Information on the program is available on Gateway's Web site (http://www.gateway.com).
About Gateway
Gateway (NYSE:GTW - news), a Fortune 500 company founded in 1985, is a leading global direct marketer of PC
products. The company has manufacturing facilities in the United States, Ireland and Malaysia and employs more than
13,000 people worldwide. Gateway products and services consistently win top awards from leading industry
publications. Revenue for the year 1997 was $6.3 billion. For further information, visit Gateway at
gateway.com.
Call 1-800-846-2000 or write to us at Gateway, 610 Gateway Drive, North Sioux City, SD 57049 for a free copy of
our limited warranty and servicing agreements. Our warranty and servicing agreements give you specific legal rights,
and you may also have other rights, which may vary from state to state. Some states do not allow the exclusion or
limitation of incidental or consequential damages, so any such limitation or exclusion may not apply to you.
Prices do not include shipping and handling and any applicable taxes. Financing available on approved credit through
MBNA America(R) Bank, N.A. Payments based on 48-month term at an Annual Percentage Rate (APR) as low as
14.9%. If you are not approved at this APR, you may be considered for financing at a higher APR. There is a check
transaction fee of 2% of the U.S. $ amount of the check. Trade-in available at any time between the first day of the
24th month and the last day of the 49th month after delivery of Your:)Ware product. Trade-in credit is only available if
you purchase a new Gateway product. Gateway will give you the average wholesale value on your Your:)Ware
product, based on its condition at the time of trade-in, as determined in Gateway's sole discretion. To determine the
average wholesale value, Gateway will use the then current Orion Blue Book or another, similar commercially
reasonable industry standard determined by Gateway. Other terms and conditions apply. Call our toll-free number for
a complete copy of the terms and conditions.
gateway.net(SM) pricing based on 6-month sign on commitment. $15 fee for early cancellation. Use subject to
gateway.net Internet services Terms and Conditions and Acceptable Use Policy. Telephone line charges may
apply.gateway.net Internet services not available in all areas.
Contact:
Gateway
Greg Lund, 605/232-1757
lundgre@gateway.com
OR
Angela Peacock, 605/232-1686
peacoang@gateway.com
OR
The Weber Group
Kristen Holmes, 617/520-7058
kholmes@webergroup.com
OR
Allison Hyder, 617/520-7033
ahyder@webergroup.com
More Quotes and News:
Gateway 2000 Inc (NYSE:GTW - news)
Related News Categories: computer hardware, computers, internet
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