barnesandnoble.com Announces a New Web Site With Enhanced Functionality and New Offerings for Improved Online Shopping
Online Bookseller Introduces Express Lane(SM) One Click Ordering
NEW YORK--(BUSINESS WIRE)--May 27, 1998-- Site Now Offers Software Superstore Featuring Intel's
SoftwareForPCs.com
barnesandnoble.com announced the launch of a significantly enhanced version of its e-commerce Web site. The new site features Express Lane(SM) one click ordering, a new design and navigation, improved book search capabilities and expanded product offerings - including an online software superstore.
"Throughout our first year in business we have listened intently to what our customers have asked for and believe we have delivered a vastly superior product based on those requests,'' said Jeff Killeen, chief operating officer, barnesandnoble.com. "Innovation based on customer-focus has been the hallmark of our success and we see our new site as proof-positive of our commitment to be the leader in online bookselling and related products. We're also
extremely excited to have Intel, a leader in the technology products category, open its SoftwareForPCs.com site at barnesandnoble.com.''
Launched today on the World Wide Web as www.barnesandnoble.com (barnesandnoble@aol will launch June 2nd), new offerings and functionality include:
-- Express Lane(SM) One Click Ordering. Now, visitors can click
one button to order books, software and magazines.
-- Software Superstore. A new software superstore that offers more
than 1,000 software titles, including new releases and
book/software bundles. The software store features Intel's
SoftwareForPCs.com, with hot, new titles that let PC users
experience the performance, power and excitement of Pentium II
processor-based systems.
-- New Search Engine. Expanded search capabilities to deliver the
nearest possible result based on what is entered with results
sorted in bestseller, date published, or alphabetical sequence.
Search the database for any book in print by title, author,
keyword, format, subject, price, ISBN or children's books now by
age.
-- Personalization. The addition of e-nnouncements!(SM) means that
barnesandnoble.com will send a personal e-mail notification to
customers, notifying them of new releases, subject area
information and authors that pertain to their interests.
-- Cleaner Design and Shortened Download Time. A much cleaner and
intuitive site design organized to get shoppers where they want
to go faster than ever.
-- Expanded Selection of Bargain Books. Now more than 5,000 bargain
book titles - more than any other online book seller - discounted
up to 90% with hundreds of titles published exclusively by Barnes
& Noble.
New Software Superstore
The new software superstore will carry the best selling software titles for individuals and small businesses. Over 1,000 titles are now available, with more to be added on a regular basis.barnesandnoble.com will recommend particular titles and integrate content among its book and software product lines, in some cases offering bundled selections on related topics. The new software store will also feature Intel's SoftwareForPCs.com which features the
latest software for the newest PCs. The barnesandnoble.com software superstore is designed for the easiest, most convenient software shopping experience online.
"Right now there are hundreds of consumer and business software titles which let PC users experience the performance, power and excitement of Pentium II processor-based systems,'' said Claude Leglise, vice president, Intel Content Group. "By combining barnesandnoble.com's customer service, order processing, and fulfillment skills with Intel's unique hardware and software expertise, together we have created the most exciting place on the Internet to
find the hottest software available.''
All Your Favorites
barnesandnoble.com has also enhanced some of its most popular features: Gift Center (the ideal gifts can be found by searching categories such as parents, children, history buff or art lover), Magazine Stand (more than 450 magazine subscriptions at discounts up to 80% off newsstand prices), Browse Subjects (weekly features compiled by barnesandnoble.com editors highlighting new releases and bestsellers in 27 areas of interest), Recommended (the BN
Top 100(SM), The New York Times bestsellers as well as books from Oprah's Book Club(TM), among others), and Book Talk (live chats with authors and your own online book group discussions.)
Literary Pursuit Sweepstakes
In celebration of the first anniversary of barnesandnoble.com, visitors to the site can enter the "Literary Pursuit Sweepstakes.'' Prizes include a 1998 Ford Explorer (provided by Auto-By-Tel Mobalist Rewards), three home computer systems (provided by Gateway(TM)), books, and magazine subscriptions. The sweepstakes will take place between May 27 and July 21, 1998 and can be found on the homepage.barnesandnoble.com customers who purchase during the
sweepstakes are automatically entered to win. Online visitors should see Official Rules for details.
About barnesandnoble.com
barnesandnoble.com is a leading online retailer of books and the exclusive bookseller to America Online (AOL)'s 12 million subscribers (Keyword: barnesandnoble). barnesandnoble.com also has exclusive partnerships with more than 9,000 Web sites through its Affiliate Network, including CNN Interactive, Disney, Lycos, and ZDNet.
barnesandnoble.com continues to bring bookselling innovation to the Internet. It was the first online bookseller to offer deep discounts and the first to carry an extensive inventory on its shelves. Currently, the company stocks more than 630,000 titles in its state-of-the-art distribution center, which is the largest standing inventory of any bookseller online.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. operates 481 Barnes & Noble bookstores and 520 B. Dalton bookstores. Barnes & Noble stores offer an authoritative selection of more than 175,000 titles from more than 20,000 publishers with an emphasis on small, independent publishers and university presses. The company also publishes books under the Barnes & Noble imprint for exclusive sale through its retail stores and nationwide mail-order catalogs.
General financial information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's investor relations Web site: shareholder.com.
Contact: barnesandnoble.com
Ben Boyd, Director of Communications barnesandnoble.com 212-414-6014 bboyd@bn.com or Lisa Lanspery 212-614-4614 lisa_lanspery@bm.com
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