Handleman Company Acquires Majority Stake in itsy bitsy Entertainment, Holder of Rights to Teletubbies and Other Entertainment Properties
CEO, Kenn Viselman, to Assume Additional Duties as Chairman of the Board Of The itsy bitsy Entertainment Company
May 18, 1998 07:01 AM
TROY, Mich., May 18 /PRNewswire/ -- Handleman Company HDL today announced that its wholly owned subsidiary North Coast Entertainment and The itsy bitsy Entertainment Company, an entertainment marketing firm with exclusive rights to a number of prestigious children's properties, including Teletubbies, Tots TV, Noddy and Miss Spider, have entered into an agreement for the purchase of shares of itsy bitsy Entertainment. Following consummation of this agreement, North Coast now owns a 75% stake in itsy bitsy Entertainment. Under the terms of the deal, itsy bitsy Entertainment will establish a children's unit with responsibility for the acquisition, development and marketing of future children's entertainment properties and concepts for North Coast Entertainment.
Managerial and operating control of itsy bitsy Entertainment will remain with its current management, which is headed by the company's founder and chief executive officer, Kenn Viselman, who is retaining a meaningful minority interest in the company. Mr. Viselman will also take on additional responsibilities as chairman of itsy bitsy Entertainment's board of directors.
The transaction advances a long-standing relationship among North Coast, its subsidiary Anchor Bay Entertainment Inc., itsy bitsy Entertainment and Mr. Viselman. Anchor Bay has worked with The itsy bitsy Entertainment Company and Kenn Viselman on Tots TV, another series by Ragdoll Productions, the creators of Teletubbies, and previously while Mr. Viselman was at QFE, by establishing the video label for Thomas The Tank Engine with Anchor Bay. Anchor Bay continues to hold the video rights to Thomas the Tank Engine, Tots TV and other successful properties.
"We are pleased to be broadening our relationship with Kenn Viselman and his team at itsy bitsy Entertainment and are looking forward to having much greater involvement in the children's market as a result of this deal," said Stephen Strome, president and chief executive of Handleman. "Given the extraordinary track record of Kenn Viselman, we are confident that he and his team are capable of leading Handleman's efforts to increase its development of properties targeted to the children's market, particularly the preschool segment."
Stephen Nadelberg, president of North Coast Entertainment said, "In the person of Kenn Viselman, this transaction brings to North Coast and Handleman one of the top children's entertainment and licensing executives in the industry and positions us to take a leading role in this fast growing area of the licensing business."
Prior to founding itsy bitsy Entertainment in 1995, Mr. Viselman was with BAI (formerly known as Quality Family Entertainment) as head of sales and marketing. MEXX USA, Inc. and Jerrel, Inc. Mr. Viselman has received several licensing awards for his accomplishments in managing such children's entertainment properties as Thomas the Tank Engine & Friends, which under his direction became one of the world's largest revenue-generating licensed entertainment characters.
"I am looking forward to working with Handleman to take itsy bitsy Entertainment to the next level of its development and to helping North Coast and other Handleman units acquire new properties and develop new concepts," said Mr. Viselman. "Clearly they are committed to playing a major role in the children's entertainment end of the business, and our partnership with them will allow us to strengthen our position significantly as we pursue our mutual goals."
"I have put together a core team of 25 professionals who have proven to be outstanding in their respective areas," continued Viselman. "I am sure that with their input and the current climate in the area of children's entertainment, The itsy bitsy Entertainment Company will continue to have a strong impact in this arena."
The itsy bitsy Entertainment Company was launched to offer creators of unique properties a strong, dedicated merchandising, promotions and marketing partnership. The company is known for creating Safehaven Entertainment programming and products that promote positive care giving while enhancing children's lives.
North Coast Entertainment develops, publishes and markets family entertainment and educational multi-media products through four primary businesses: Anchor Bay Entertainment, Madacy Entertainment, Sofsource, and Sell-Through Entertainment.
Handleman Company, with annual sales in excess of $1 billion, is the largest supplier and merchandiser of music, video, books and personal computer software products sold in North America's leading retail chains. Handleman's 3,600 employees ship products to approximately 16,600 retail departments from distribution facilities located in the U.S., Canada, Mexico, Argentina and Brazil. |