To: Snake who wrote (10942 ) 5/28/1998 3:17:00 PM From: bananawind Respond to of 152472
360 Communications continues cdmaOne buildout... 360 Communications First to Offer Digital Cellular Service in Central North Carolina PR Newswire - May 28, 1998 14:55 XO %TLS %PDT V%PRN P%PRN RALEIGH, N.C., May 28 /PRNewswire/ -- 360 Communications Company plans to launch its new digital cellular service in Burlington, Raleigh, Durham and Chapel Hill, N.C., next week, offering customers the benefits of digital technology and the superior coverage of its existing cellular network. "As the first digital cellular provider in central North Carolina, 360 can offer customers the best of both worlds -- the increased call handling capacity, improved call quality and privacy, longer battery life and increased fraud protection of digital, with the superior coverage of 360's enhanced analog network," said Rob Clancy, director of network operations for 360 in central North Carolina. "A unique feature of 360 Digital Cellular is that customers will have access to digital service where available, as well as nationwide coverage through existing analog technology, unlike any wireless service in the Triangle today." 360 is launching its digital service with a multi-media advertising campaign featuring a Dick Tracy comic strip theme urging area consumers to "Wake Up and Smell the Future." The advertising campaign features television, radio, newspaper and billboards. 360's new Code Division Multiple Access (CDMA) digital network operates on its existing enhanced analog network, giving 360 customers total access to nationwide coverage and providing a six to 10-fold increase in call handling capacity. The company collocated its digital network facilities with existing analog equipment, saving substantial construction and capital expenses and eliminating the need for new towers or buildings to support 360's Digital Cellular service. 360 customers will be able to switch to digital service by purchasing a Sony dual-mode handset which is capable of operating in both digital cellular and analog environments. 360's Digital Cellular customers will have a choice from a variety of rate plans and digital phone prices best suited to match individual needs. Customers can subscribe to the new digital cellular service at any 360 retail store or selected 360 dealer. "Cellular technology has taken our nation by storm, and a new cellular customer is added every three seconds in this country," Clancy said. "As our business grows, we will continue to plan ahead to ensure that 360 customers can make and receive calls anytime, anywhere." 360 also is accelerating deployment of digital cellular service in five additional markets this year, including Greensboro, N.C.; Greenville, S.C.; Norfolk and Richmond, Va.; and Toledo, Ohio. By the year 2000, the company expects to launch Code Division Multiple Access (CDMA) digital technology in all of its major service areas. 360 introduced CDMA digital cellular service in Las Vegas in 1996. 360 Communications' Southeast operations are headquartered in Cary, N.C., and include markets in Florida, North Carolina and South Carolina. The company's Southeast region provides cellular service to more than 1 million customers and employs more than 1,400 people. The company also offers residential long distance and paging services. Chicago-based 360 Communications, which had revenues of more than $1.3 billion in 1997, serves 2.6 million customers in more than 100 markets in 15 states. 360 Communications' stock is listed on the New York, Chicago and Pacific stock exchanges under the symbol XO. 360's Internet address is www.360.com.