To: Travis who wrote (14109 ) 5/28/1998 6:19:00 PM From: Dorine Essey Read Replies (1) | Respond to of 213177
May 28, 1998 05:32 PM By Y.P.Rajesh BANGALORE, India, May 28 (Reuters) - Apple Computer Inc AAPL on Thursday introduced its most powerful personal computer in Asia and its regional chief said the continent was crucial to the once-flourishing giant's comeback dreams. "Asia is very important for Apple," Samit Roy, managing director of Apple Computer South Asia Private Ltd, told Reuters in an interview. "If you take the five fastest growing PC (personal computer) markets in the world, four of them are in Asia." Roy said China, Mexico, India, the Philippines and Thailand were the fastest five -- in that order. In a video presentation, Apple officials directly compared their 300 megahertz Power Macintosh G3 machines -- based on Apple's fastest available PowerPC processors -- with personal computers powered by Intel Corp's INTC Pentium microchips and emphasized that their microprocessor was much faster. Apple's "Mac" computers pioneered what is called the PC revolution but the simple abbreviation, PC, is often associated with the challengers who outsmarted Apple with cheaper, aggressive alternative brands. International Business Machines (IBM) Corp IBM , software maker Microsoft Corp MSFT and Intel joined hands to beat Apple, which is striving to regain market share. In the fiscal year that ended on September 30, 1997, Apple's worldwide market-share slipped to 3.1 percent from 5.2 percent the year before. The Cupertino, California-based company then launched an energetic comeback drive with its inspired interim chief executive Steve Jobs leading his cult-like company followers. "We are coming back into the commercial market," said Roy. "Our new worldwide business model is going to address the corporate sector during 1998 and beyond. And we are going to come back into the education market too." "The volumes are going to come from high-end publishing industry which has a very huge demand," said Roy. "We are also looking at the advertising agencies to build demand for these high-end machines. We are looking at the entertainment industry too. If you just combine all these, we will represent a sizeable market," Roy said. Apple's Asia-Pacific unit has subsidiaries in Australia, Taiwan, HongKong, Singapore, India and the Philippines. Roy said there was no immediate plan to open new subsidiaries in the region. REUTERS YPR PNM GV REUTERS