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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Matt Webster who wrote (33012)5/29/1998 12:21:00 PM
From: Jim McMannis  Respond to of 1570363
 
Matt,
What you say makes too much sense. What we are really doing here is pulling for Luke Skywalker as he goes into battle against the Evil Empire and Darth Vader.
Jim



To: Matt Webster who wrote (33012)5/29/1998 1:39:00 PM
From: Ali Chen  Respond to of 1570363
 
Matt, <talk about alternative ways AMD could become a profitable company.>
Your speculations are based on questionable ideas, IMO.
Let me elaborate:

<Jerry Sanders has a vendetta with Intel..With a new
management team, they may again be open to new ideas.>
This is not completely true that the sole driving force
behind the war against INTC is Jerry. Although he is
the main figure in the field, the whole PC industry
is backing his efforts to break Intel monopolistic
chains around PC manufacturers. Without this unadvertised
support, AMD would be dead long time ago. Without the
"Sander's factor" the outcome would be the same.
Following your capitulative sentiments, everyone should
give up in desktop market and leave the field clean
for Intel, right?

<Instead of wasting time on 3DNow!, AMD could have been
working on a K6 derivative that had large on-chip cache
(L1 and L2), parallel processing, etc.>
First, as far as we all know, they are working on it
(K6-3 or K6-3D+, due this fall I think).
Second, your assessment of technical directions is
too superficial, softly speaking. There are principal
technical reasons for not going to much larger L1
caches; on-chip L2 caches reduce yields significantly
due to larger die sizes; there is not too many tasks
that can be effectively run on parallel processors in
regular desktop applications.

<This was a strategic mistake ... server CPU's cost more,
what is the problem?>
The problem is that the better CPU makes a server better.
The better server means that it CAN SERVE MORE CLIENTS!!!
This means that for every single "better" server you have
an expanded market for low-end clients! This is the first
idea you overlooked.

The second idea is that the crappy x86 ISA (and the
Intel system architecture itself)is no
good for server workload whatsoever. This is not
under a dispute, and the proof is the EPIC/Merced
itself. In the contemporary client-server model of
computing, the instruction set compatibility is
not an issue - connections occur via computer-
independent high-level logical protocols. When
you surf the net, you never notice what kind
of computer is on the server side - SGI, Alpha,
Pentium, or else. The Alpha problem is price.

<I'd much prefer they charge $1,000/chip and make
a profit on a smaller number than charge $100/chip
and make a loss on a large number.>
These are clearly the two market strategies.
Let's wait 2 more quarters and see which one
works. Could be both.



To: Matt Webster who wrote (33012)5/29/1998 3:15:00 PM
From: FJB  Respond to of 1570363
 
RE:AMD could have been working on a K6 derivative that had large on-chip cache (L1 and L2), parallel processing, etc. that would be marketed at the high end workstation/server.

AMD will be shipping a K6-2 with on-chip L2 in Q4. They plan on entering the multi-processing market next year with the new slot interface.