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Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?


To: Paul Merriwether who wrote (45393)5/30/1998
From: Meathead  Respond to of 176387
 
Paul

I thought you were an Intel follower. You are aware of their
strategy arent you? Where Intel goes, Dell goes.

In case you have'nt noticed, Dell has had configurations available
for under 1k since Q3 of 1997 but corps arent buying. What's changing? Intel's strategy and cost structure.

It's now much easier to have a low cost offering for Dell now
that Intel has paved the way. Celeron (soon to be Mendecino) is
a Slot 1 device. Dell's value platform at the low end is the
Optiplex G. Pull out the PentiumII processor and replace with
Celeron and what do you get? Incremental business without cannibalization using an identical platform with a cheaper processor. Profit margins remain intact.

Regardless what the media says, there is never going to be a majority
of business concentrated at the low end. Having an offering in this
space without additional design effort vs. making a focal point
for growth are two different things.

- Incremental business means increasing volume.
- Lower prices pull down ASP
- Intel's pricing allows cost structures and Gross margins
to remain healthy.

I have been projecting declining ASP's for Dell for quite some
time. My current model has ASP's at ~$2350 by Q4 of FY00 which
will be the healthiest in the industry at that time.

However, OPEX is declining, volume is exploding, COGS continues to
decline and gross margins are going to remain healthy as a result.
Projected EPS with this ASP decline is $3.19 for FY00. Continued
growth rates in excess of 50% top to bottom.

M. Dell listens to his customers. Dell's marketing efforts are
second to none. They will move into the right markets when the
timing is right. Do you think that's being arrogant?

MEATHEAD