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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: Bikergirl who wrote (2974)	5/31/1998 10:39:00 AM
From: RetiredNow	Respond to of 13953

I don't think so, Bikergirl. You are right that the key to the long term game is market share. However, market share gains at the expense of making money cannot be sustained for a long period of time. So the other half of the equation is to grow while making money. The companies that have done well over the long term have always been the ones that found a good balance between the two. Balance leads to stability of earnings and expectations which Wall Street likes (no surprises). Take a look at Cisco and Microsoft. These are companies that have found that balance. Companies like Ameritrade that grow customer base wildly and with no control usually experience wild gyrations in EPS as well as stock price. Eventually, after the hype dies down, analysts become disenchanted with these stocks, because they are not reliable. Of course, everything you and I say now is only conjecture. Only time will tell who is right.