DSP Center and LSI Logic Announce Agreement to Partner on
DVD Design Support In China - 09:19 a.m. Aug 05, 1998 Eastern
BEIJING, Aug. 5 /PRNewswire/ -- LSI Logic (NYSE: LSI) and DSP Center, a
Beijing-based consumer electronics design house, today announced that they have
entered into an agreement to jointly provide engineering and technical support to
original equipment manufacturers of consumer DVD players. This agreement will
enable OEMs to quickly and cost effectively produce highly-differentiated DVD
players for mainstream consumers markets in China, as well as for export to other
countries.
Under the terms of the agreement, DSP Center has adopted LSI Logic's DVD
Decoder chip and DVD player reference design. The first DVD players based on
this relationship will be available to consumers in the fourth quarter of 1998. The
agreement with DSP Center is part of an ongoing strategic effort by LSI Logic to
increase its presence in Chinese electronics markets. In support of these initiatives,
LSI Logic is also opening an office in Beijing this week.
"DSP Center was instrumental in providing the design and engineering assistance
that led to the widespread adoption of the Video CD player as the dominant
consumer video format in China in the early and mid-90's," said Alain Bismuth,
director of DVD consumer products at LSI Logic. "Working together with DSP
Center today, we believe that we can make it easy for manufacturers to adopt LSI
Logic's DVD architecture, spurring the migration from Video CD to DVD as the
main video format in China and other parts of the world."
"Chinese consumers are demanding higher quality audio and video," said Li Jianhua,
Director, DSP Center. "We believe our working relationship with LSI Logic is a
major step in the development of the market for DVD players in China. The LSI
Logic architecture offers a powerful combination of attributes -- including cost
effectiveness, high-quality DVD performance, and the possibility of differentiating
end products. Most importantly, the LSI Logic DVD player is backwards compatible
with Video CD. If we can design DVD players at a price point close to current
Video-CD players, DVD's superior video capabilities will win over the consumer
market in China."
Dipak Raval, LSI Logic's Managing Director for Pan Asian operations said, "We are
extremely excited that DSP Center chose LSI Logic for their DVD player solution.
DSP clearly has a leadership position for VCD player solutions in China, and the
decision to use LSI Logic's L64020 DVD decoder is a endorsement of the value LSI
Logic can bring to our customers in China."
The LSI Logic DVD Player manufacturing kit provides comprehensive software and
hardware components, enabling manufacturers to ramp-up to high-volume production
quickly and cost-effectively. Through software modification and feature selection,
manufacturers can use the kit to develop designs for specific markets and price
points.
The L64020 DVD Decoder at the heart of the manufacturing kit provides the
industry's highest quality trick-play modes. These include picture search, freeze
frame, frame advance, frame reverse, and variable speed play. The LSI Logic DVD
decoder also provides more advanced trick-play features such as menus,
multi-camera angle, zoom function, synchronized fast-forward of video and audio, no
"fade to black" in search functions, and no "video tearing" during fast-forward
searches. Using LSI Logic's DVD decoder chips and DVD player manufacturing
kits, manufacturers can use these unique features to ensure a high level of product
differentiation.
"DSP Center adopted the LSI Logic manufacturing kit so they could customize and
optimize designs for specific price-point and market-segment requirements,"
continued Bismuth. "The kit is complete and cost-effective, yet it still provides the
opportunity to customize key functions such as user interface or the Karaoke or 3D
sound."
About LSI Logic
LSI Logic Corporation, the System on a Chip Company(R), is a leading supplier of
custom high-performance semiconductors, with operations worldwide. The company
enables customers to build complete systems on a single chip with its CoreWare(R)
design program, thereby increasing performance, lowering system costs and
accelerating time to market. LSI Logic develops application- optimized products in
partnership with trend-setting customers, and operates leading edge, high-volume
manufacturing facilities to produce submicron chips. LSI Logic is headquartered at
1551 McCarthy Boulevard, Milpitas, California 95035, 408-433-8000,
www.lsilogic.com.
NOTES: The LSI Logic logo design, CoreWare and The System on a Chip Company
are registered trademarks of LSI Logic Corporation. All other brand or product
names may be trademarks or registered trademarks of their respective companies.
Reader inquiries should be directed to 800-574-4286 within the U.S. and Canada, or
32-11-300351 within Europe, or 408-433-7700 for all other countries. Ask for Dept.
CPNR14. Copies of LSI Logic news releases can be obtained through FAXLOGIC
at 800-457-4286. Please do not assign a Reader Service number to this release.
SOURCE LSI Logic Corporation
Copyright 1998, PR Newswire
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