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Technology Stocks : DOCS - A TURNAROUND PLAY -- Ignore unavailable to you. Want to Upgrade?


To: sand wedge who wrote (424)6/3/1998 11:34:00 AM
From: Michael Watkins  Read Replies (1) | Respond to of 1156
 
Sand Wedge, I think you are correct in mid (50 lawyers) and large (100 and up) size firms. Their financial management requirements outgrow manual systems. Of course there is no rule to this. I know some large firms that do not implement time billing on an individual basis even through the software allows it - they fill out time sheets and do it semi-automatically. As with anything, some firms get it, some do not.

My comments were generally directed at small firms. Few have technology vision. Witness a bunch of (all different) clone PC's of various quality, and the resulting management nightmare, that you see in <20 lawyer offices.

In my experience, generally speaking, smaller offices do not spend much on technology. It appears that partnerships have a hard time equating investment in these areas with bottomline return. If they believe that the technology has a bottomline return then they will invest because its money in the parters pockets.

One of my comments was directed at this point exactly. If DOCSF can come up with a truly compelling and believable business benefit pitch, they could have a good thing on their hands.

Your milage may vary - perhaps Canadian firms are slower to move on technology. But there is a reason why legal isn't tops on our list of places to play...



To: sand wedge who wrote (424)6/3/1998 8:38:00 PM
From: mph  Read Replies (1) | Respond to of 1156
 
To be successful in marketing to lawyers in smaller firms you'll have to take a show me the money approach, i.e. a cost effective application that shows how money can flow to the bottom line if implemented. If it costs money and doesn't generate savings or income,it will not be high on the priority list.

JMHO

mph