To: Maurice Winn who wrote (11105 ) 6/4/1998 11:19:00 AM From: 2brasil Respond to of 152472
INTERVIEW-Qualcomm targets Asia for CDMA By Suzanne McElligott SINGAPORE, June 3 (Reuters) - U.S.-based telecommunications firm Qualcomm Inc said on Wednesday its CDMA technology was making inroads into Asia's growing mobile phone market, adding it was confident of further success in the region. Company spokesman Daniel Pegg told Reuters that CDMA (code division multiple access), the de-facto U.S. cellular standard, was taking market share in Asia from the popular European GSM telecommunications system. ''We are very confident in Asia and over the long haul find it an exciting market, even though it has suffered a set back now,'' he said. Qualcomm developed CDMA technology and licenses it to 55 mobile phone makers. It also manufactures and sells cellular phones and cellular communications infrastructure equipment. Pegg said CDMA technology provided greater capacity of phone traffic at lower cost, which means more telephone conversations can be beamed from one base station to another without loss of transmission quality. ''With limited radio waves available, CDMA is far more spectrally efficient. You can get more calls in the same spectrum,'' he said in Singapore on the sidelines of TelcommunicAsia'98, a major telecommunications trade show. Qualcomm was making progress in establishing CDMA as Asia's preferred cellular phone technology, not only as the system to switch to, but also as a system that works with existing GSM technology, he said. ''We had virtually nothing here last year and now Korea is virtually all CDMA, Hong Kong is a very large CDMA market and we just launched here in Singapore,'' Pegg said. ''We have an operator in the Philippines, Bangkok and Beijing,'' Pegg told Reuters. Earlier this year, in one of the largest international sales of CDMA phones to date, Qualcomm signed a four-year, $300 million CDMA phone agreement with China's Telecom Great Wall Development Company. The agreement signals the first commercial use of CDMA technology in China outside of Hong Kong. India's Mahangar Telephone Nigam Ltd (MTNL) recently began commercial operation of its CDMA wireless local loop system in New Delhi. Qualcomm announced on Monday that its OzPhone unit had acquired eight licenses covering 5.4 million potential customers in several major metropolitan and suburban areas of Australia. Qualcomm's revenues have grown from $350 million in 1995 to the $2.1 billion posted for 1997. More Quotes and News: Qualcomm Inc (Nasdaq:QCOM - new