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To: David Andersen who wrote (11147)	6/5/1998 8:58:00 AM
From: 2brasil	Respond to of 152472

++ot INTERVIEW-PCC eyes CDMA, TDMA pies By Angela Tan SINGAPORE, June 4 (Reuters) - After securing 10 percent of the world's GSM handphone market, young entrant Philips Consumer Communications (PCC) wants to carve niches in other networks, its chief executive officer said on Thursday. PCC, formed in October 1997, is 60 percent owned by Philips Electronics NV and 40 percent by Lucent Technologies Inc. It makes cellular, corded and cordless phones, pagers and answering machines. ''We have about 10 percent of the world's GSM (Global System for Mobile Communications) market, and GSM today is over half of the total cellular market,'' Mike McTighe told Reuters in an interview. ''I feel we have more than competitive products in the GSM market. The next hurdle is to do the same for TDMA and CDMA. Our challenge is to build a whole range of TDMA and CDMA products,'' he said. TDMA (Time Division Multiple Access) and CDMA (Code Division Multiple Access) are two of the several competing systems used to build the newer generation of wireless phone networks. PCC has already introduced TDMA-based products in the United States, Latin America and Hong Kong and was looking to develop CDMA products in South Korea, McTigue said. ''We've just got our products approved. Right now we are developing strategic plans for Korea,'' he said. McTighe said he was confident PCC had the competitive edge to survive Asia's aggressive telecommunications war, which has squeezed profit margins of even major players. He said PCC had the advantage of the technology expertise of its shareholders which enabled it to develop new products faster than its competitors. It also enjoys sharing the brand name of Philips, which is well known in household electronics. McTighe said Asia's economic crisis had not affected PCC much, except to dent sales in Indonesia and Thailand. In Indonesia, PCC had expected to sell about 200,000 units but would sell only 50,000-60,000 due to the recent social and political unrest there. The Thai market was considered too small to affect PCC. Sales in Malaysia, the Philipines, Australa are on scheduled and those in China, Hong Kong and Singapore were ahead of plan. McTighe said sales in India continued to disappoint PCC as well as its competitors given the country's huge potential. ''But it is a strategic market. We are not going to compromise long term objectives for short-term pains,'' he said. China, PCC's largest cellular phone market, will be its main target in the region. ''Overall, the group has come through a difficult period but I'm very excited about what's happening in Asia. We are growing very aggressively,'' McTigh ''''''''''''''''''''''''''''''''''''''''''''''''''''''''' p.s Dave thanx for the posts motley fool very interesting