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To: LK2 who wrote (451)6/5/1998 2:08:00 PM
From: Mark Oliver  Respond to of 2025
 
This is a press release of questionable value.

Regards,

Mark

Friday June 5, 11:53 am Eastern Time

Company Press Release

Compaq has the Youngest PCs in the U.S. Consumer Market

Packard Bell Maintains Number One Ownership Position by a Wide Margin

NEW YORK--(BUSINESS WIRE)--June 5, 1998--In Media Metrix'
semi annual Top 10 ranking of Windows PC installed base, Compaq
ranks first in newest average age (2.6 years) among all home PCs,
while IBM ranks first among the oldest average home PCs. Packard Bell
maintains its leadership in overall installed base with a 19.6% share
of the PC market -- or 6.9 million PCs out of 35.3 million total in US
households. IBM ranks second in installed base with 6.9% of the
market or 2.5 million PCs and Compaq ranks third overall in installed
base with 2.3 million PCs, or 6.5% of the total market.

''Our data show there are over 8 million PCs that are more than five
years old. This translates into a major opportunity for PC manufacturers
to replace those computers,'' says Bruce Ryon, General Manager and
Chief Technology Analyst of the Technology Division of Media Metrix,
Inc. ''Aggressive pursuers of this market include newcomer Sony, which
has the second largest installed base of PCs under one year old - with
277 thousand PCs.''

Media Metrix, The PC Meter Company
Top 10 Rankings of Windows PC OEM Brands in Households

March 1998
March PC OEM Installed Base Average Age of PC
'98 of PCs (000) in Years
Ranking
-------- -------------------------------------- -------------------
1 Packard Bell 6,901 3.2

2 IBM 2,450 4.2

3 Compaq 2,299 2.6

4 Gateway 2,295 3.0

5 Acer 1,130 3.0

6 Dell 870 3.8

7 Hewlett Packard 805 3.0

8 NEC 675 2.8

9 AST Research 652 3.2

10 Toshiba 477 2.9

Total PCs 35,285 3.4

About Media Metrix Technology Measurement

The Media Metrix Technology Group provides data from the first ever
on-going effort to electronically scan and monitor actual PC usage and
ownership in a demographically balanced sample of households. The
PCs in these households are equipped with Media Metrix' proprietary,
patented PC Meter software, which runs continuously to track real-time
PC usage. Media Metrix is the only audience measurement company
which tracks and measures all usage activity taking place on the PC,
not just on the web. Data collected electronically with the Media Metrix
PC Meter is far more reliable than information gathered in surveys,
which rely on the respondents' ability to recall or even understand
survey questions.

This Media Metrix PC Meter Report Series includes the HardScan(tm)
report, which covers hardware ownership, peripheral ownership and
branding information data. The SoftScan(tm) reports provide software
ownership information - application and system software, and the
SoftUsage(tm) reports contain software usage data. Media Metrix also
provides Linkage(tm) reports which combine any two of the technology
reports or link with Media Metrix' World Wide Web Audience
Measurement Reports. Linkage reports provide unique information
on the relationships between hardware, software, media, ownership
and usage. The PC Meter Report Series is derived from the Media
Metrix At Home sample of 28,000 PC users.

About Media Metrix

Media Metrix, The PC Meter Company, is the recognized world leader
in the field of usage measurement services for new interactive media
and digital technologies. Media Metrix measures real-time, actual
usage of the complete digital universe, including the World Wide
Web, proprietary online services, computer hardware, computer
software and other new interactive technologies in the home and at
work. Media Metrix has more than 150 clients, including leading
advertising agencies, new and traditional media companies, marketers,
financial institutions and technology companies.

Information on Media Metrix, Inc. is available on the company's World
Wide Web site: mediametrix.com.
------------------------------------------------------------------------
Contact:

Media Metrix, Inc.
Stacie P. Leone, Marketing Communications Manager
212/460-7997
stacie_leone@mediametrix.com
www.mediametrix.com