To: Elwood P. Dowd who wrote (27227 ) 6/5/1998 9:51:00 PM From: Night Writer Respond to of 97611
El, News note for discussion. Couldn't decide if it was good or bad at first, then decided it is good. More new Compaqs at home. Old machines many be replaced with more, more new Compaqs. I like my analysis! What do you think? I think it is going to be a great day for golf tomorrow. I think it will be a great day for Compaq stock June 16. NW Subj: Compaq has the Youngest PCs in the U.S. Consumer Market;... Date: 6/5/98 12:10:20 PM Eastern Daylight Time Compaq has the Youngest PCs in the U.S. Consumer Market; Packard Bell Maintains Number One Ownership Position by a Wide Margin NEW YORK--(BUSINESS WIRE)--June 5, 1998--In Media Metrix' semi annual Top 10 ranking of Windows PC installed base, Compaq ranks first in newest average age (2.6 years) among all home PCs, while IBM ranks first among the oldest average home PCs. Packard Bell maintains its leadership in overall installed base with a 19.6% share of the PC market -- or 6.9 million PCs out of 35.3 million total in US households. IBM ranks second in installed base with 6.9% of the market or 2.5 million PCs and Compaq ranks third overall in installed base with 2.3 million PCs, or 6.5% of the total market. "Our data show there are over 8 million PCs that are more than five years old. This translates into a major opportunity for PC manufacturers to replace those computers," says Bruce Ryon, General Manager and Chief Technology Analyst of the Technology Division of Media Metrix, Inc. "Aggressive pursuers of this market include newcomer Sony, which has the second largest installed base of PCs under one year old - with 277 thousand PCs." *T Media Metrix, The PC Meter Company Top 10 Rankings of Windows PC OEM Brands in Households March 1998 March PC OEM Installed Base Average Age of PC '98 of PCs (000) in Years Ranking 1 Packard Bell 6,901 3.2 2 IBM 2,450 4.2 3 Compaq 2,299 2.6 4 Gateway 2,295 3.0 5 Acer 1,130 3.0 6 Dell 870 3.8 7 Hewlett Packard 805 3.0 8 NEC 675 2.8 9 AST Research 652 3.2 10 Toshiba 477 2.9 Total PCs 35,285 3.4 *T About Media Metrix Technology Measurement The Media Metrix Technology Group provides data from the first ever on-going effort to electronically scan and monitor actual PC usage and ownership in a demographically balanced sample of households. The PCs in these households are equipped with Media Metrix' proprietary, patented PC Meter software, which runs continuously to track real-time PC usage. Media Metrix is the only audience measurement company which tracks and measures all usage activity taking place on the PC, not just on the web. Data collected electronically with the Media Metrix PC Meter is far more reliable than information gathered in surveys, which rely on the respondents' ability to recall or even understand survey questions. This Media Metrix PC Meter Report Series includes the HardScan(tm) report, which covers hardware ownership, peripheral ownership and branding information data. The SoftScan(tm) reports provide software ownership information - application and system software, and the SoftUsage(tm) reports contain software usage data. Media Metrix also provides Linkage(tm) reports which combine any two of the technology reports or link with Media Metrix' World Wide Web Audience Measurement Reports. Linkage reports provide unique information on the relationships between hardware, software, media, ownership and usage. The PC Meter Report Series is derived from the Media Metrix At Home sample of 28,000 PC users. About Media Metrix Media Metrix, The PC Meter Company, is the recognized world leader in the field of usage measurement services for new interactive media and digital technologies. Media Metrix measures real-time, actual usage of the complete digital universe, including the World Wide Web, proprietary online services, computer hardware, computer software and other new interactive technologies in the home and at work. Media Metrix has more than 150 clients, including leading advertising agencies, new and traditional media companies, marketers, financial institutions and technology companies. Information on Media Metrix, Inc. is available on the company's World Wide Web site: mediametrix.com . CONTACT: Media Metrix, Inc. Stacie P. Leone, Marketing Communications Manager 212/460-7997 stacie-leone@mediametrix.com www.mediametrix.com