To: Terror who wrote (480 ) 6/17/1998 6:54:00 PM From: trofala Read Replies (1) | Respond to of 562
FREMONT, Calif., June 17 /PRNewswire/ -- Human Pheromone Sciences, Inc. (Nasdaq: EROX - news) announced today that it has completed its name change from EROX Corporation. The Nasdaq trading symbol for the Company remains EROX. Shareholders approved the name change at the annual shareholders meeting on May 20, 1998. The new name identifies more precisely the business of the Company. Commenting on the announcement, William P. Horgan, Chairman and Chief Executive Officer said, ''The name Human Pheromone Sciences, Inc. reflects our business model. As with most science and technology companies, our goal is to establish our patented human pheromone technology in profitable, high-margin niche consumer markets where we can be the dominant player. We feel that our success with REALM(R) can be replicated in other product categories on the strength of our science and marketing abilities. ''In categories that are dominated by large multi-national corporations with deep pockets, our strategy will be to license our patented pheromone additives for inclusion in their products. By pursuing this strategy, we will avoid advertising battles against established consumer products companies, and will instead partner with them to gain market share for our science.'' Human Pheromone Sciences, Inc. is a technology-based company, whose products include prestige-priced fragrances, toiletries and environmental products sold under the REALM(R), inner REALM(R) and EROX(R) trademarks. These are the only products that contain synthesized human pheromones covered under U.S. patents. Human pheromones are the only substances proven to stimulate the human Vomeronasal Orga