To: James Marks who wrote (1205 ) 6/9/1998 9:56:00 AM From: Jeffrey L. Henken Respond to of 2887
Coffin Communications Group-Investor Relations-SERVICES OFFEREDTarget audience study: We contact potential shareholders, industry analysts and investment professionals who would be logical candidates to consider and invest in your company and communicate your unique "story." Corporate profile: Similar to an analyst research report, this four page report provides accurate, up-to-date financial and operational analysis of your company. Speech outlines and slide series: We review the road show presentation to ensure that it presents the strongest investment appeals and includes key information that could not be communicated during the quiet period. Financial publications: Formulation, editing, and production of annual and quarterly reports. These are the standard financial communications tools. Monthly investment community contact: Account executives maintain close contact with those in the investment community who have an interest in your company. We also initiate calls on your behalf to those who might otherwise not know of your company's existence. News releases: Accurate, quickly disseminated information from the source is the best way to keep relevant investors informed. We use a variety of focal points, including quarterly results, management additions and changes, and other relevant business operations developments. Direct mail: This is a cost-effective way to pre-screen a broad audience of potential investors and reinforce followers contacted through the IPO process. The mailing piece may include article reprints, short research reports or the corporate profile. Media relations: Successful targeting and placement with media to produce the third-party endorsement inherent in coverage by respected independent publications is the focus of media relations. We develop article topics and promotional packages targeted to specific media and follow through with personal contact. Road trips: We increase management's in-person contact with the investment community by arranging and hosting small group and one-on-one meetings both locally and in targeted cities during each quarter. Full-scale investment community meetings: We target cities which we feel contain the greatest number of potential supporters of your company using our databases, full research capabilities, and personal experience with the investment community in those business centers. Informal small group meetings: This is one of the most cost-effective ways to meet face-to-face with the investment community, particularly if we are able to coordinate these meetings with your business travel plans. Quarterly conference calls: We handle all the details to ensure that the right people participate, including all the individuals on your fax "hot list," as well as individuals we've targeted as strong prospects. Counseling and program review: We are available to assist you on every aspect of investor relations policy, ranging from disclosure procedure to shareholder tracking. We have a proactive attitude and feel it is our responsibility to advise the client when actions, such as stock splits or dividend policy changes, are advisable. I don't think Coffin Communications has even begun, just yet, to really help American BioMed. How much can they raise our company's profile? It remains to be seen but they will be a great help in my estimation. Regards, Jeff