To: Steven Messina,L.M.T. who wrote (24600 ) 6/9/1998 12:27:00 PM From: Sandra Read Replies (1) | Respond to of 34592
uesday June 9, 12:08 pm Eastern Time Company Press Release Apparel Technologies, Inc., -OTC- Reports Major Digital Technology Breakthrough Patent Application Filed COMMERCE, Calif.--(BUSINESS WIRE)--June 9, 1998--APPAREL TECHNOLOGIES, INC. (OTC BB:APTX - news), a leader in the development and application of digital printing technology for fabrics and other materials, announced today that it has discovered a unique, proprietary process which allows high resolution, colorfast images and designs to be imprinted directly into hard and soft foam materials, such as polyurethane and polystyrene, penetrating the surface of the material to a depth of 1mm or more. The process also allows for the creation of a protective ''skin'' or texturing on the surface of the treated material. The process, which is covered by a patent application filed yesterday with the U.S. Patent Office, represents a major technological breakthrough in the printing and foam industry: prior to the invention of this process there were no known methods of printing images directly into foam materials. The Company has initially identified a number of potential markets in which this technology could be incorporated, including: toys; hard and soft shoe soles; rigid and soft packaging; consumer and household products; sports and recreation items; automotive interiors; and construction. According to the Company's President and Chief Executive Officer, Kathryn Van Ness, ''discussions are already underway with a number of companies who have expressed strong interest in the immediate use of our technology. Because of the uniqueness and versatility of our process and the size of the foam market, we expect that this technology will open new markets and have a very significant impact on the Company's future financial performance.'' Ms. Van Ness added: ''this technological breakthrough together with our other accomplishments in the digital printing industry, has positioned APTX as a leading developer of applied digital printing technology.'' The proprietary process involves the application of heat and pressure to a donor paper with a special dye containing the image, which is in turn applied against the foam surface. The heat and pressure create energy exciting the molecular structure of the donor paper, causing it to ''swap'' its molecular structure with the foam, resulting in the impregnation of the image into the foam. This dye dispersion process also incorporates the Company' patent pending Hollow Dot(TM) technology developed by the Company, which is a proprietary method of creating high resolution digitally produced images on fabric and other surfaces, and is covered by another patent application filed by the Company last year. Apparel Technologies, Inc. provides advanced proprietary technology for digital fabric printing, manufactures apparel for leading national retailers and designs and installs state-of-the-art retail fixtures. Except for historical matters contained herein, the matters discussed in this press release are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risks and uncertainties which may affect Apparel Technologies, Inc.'s business and prospects and cause actual results to differ materially from these forward-looking statements. Contact: Kathryn Van Ness President & CEO (213) 725-4955