To: STEWART TAYLOR who wrote (3571 ) 6/9/1998 1:01:00 PM From: Alan Coccio Read Replies (1) | Respond to of 8798
NEW YORK, June 9 /PRNewswire/ -- The following was issued today by Asensio & Company, Inc.: Asensio & Company, Inc. issued an institutional research report and initiated coverage of Chromatics Color Sciences International, Inc.'s (OTC Bulletin Board: CCSI) common stock with a Strong Sell and Short Sell recommendation. Investors are buying shares of Chromatics Color Sciences International, Inc. believing that the company has developed a proprietary medical instrument, the Colormate III, which offers certain unique advantages in a market it estimates to be between $330 and $510 million. These product and market size claims are completely false and untrue. The Colormate III is a simple, common non-invasive bilirubinometer. Non-invasive bilirubinometers are inexpensive colorimeters adapted to generate estimates of bilirubin blood levels. They have been in use since the 1950's. In fact, the Colormate III itself is over 10 years old, was FDA approved for marketing almost a year ago and has yet to register a single sale. Frost & Sullivan estimates the entire world market for bilirubinometers to be less than $2.5 million per year. Chromatics' widely published claim that this smallest of segments of the clinical laboratory instrument market is over 100 to 200 times its actual size is absurd. ! Chromatics lacks any reasonable or factual support for any of its product and market claims. Any information to the contrary is necessarily false and misleading. We believe that Chromatics has purposely disseminated such false and misleading information in order to defraud investors. We further believe Chromatics' stock rise is based on the belief that the Colormate III has the potential to generate significant earnings. There is no truth to this belief. As a result, we believe the shares will soon trade below $1.00 per share. <snip>