Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: Jason Truong who wrote (11042)	6/10/1998 1:18:00 PM
From: marion (Hijacked)	Respond to of 27307

Interesting story on web advertising: <<The concept of conducting business on the Web is attracting a lot of media hype as a means for becoming wealthy and successful. As intriguing as the concept may be, many new Web-based businesses quickly find that selling a product or service is almost an impossible task. After investing hundreds, if not thousands, of hours and dollars in setting up a new Web site, and listing their site on every available advertising directory and search engine most businesses are lucky to receive a few orders per month. Many new Web-based businesses find the Internet a very cold place to do business. If you take a close look at what is currently happening on the Web you find drastic differences in the popularity between sites. Only the top 0.1% of Web sites can generate sufficient revenues from advertising on the Internet. Businesses quickly learn that promoting one's business on the Web is not like the more traditional forms of "customer-oriented" media, where your message is likely to pass by your audience and hopefully get noticed. This is because the Web is a user-driven experience. The user is actively engaged in determining where to go next. The user is usually on the Web for a purpose and is not likely to be distracted from their goal by an advertisement. This active user engagement makes the Web more cognitive, since the user has to think about what hypertext links to click and how to navigate. Most businesses fail to realize that the Web is not simply a customer-oriented medium; it's a customer-dominated medium. Web advertising should be valued in terms of the amount of business it creates from the new users it attracts to your site. This value is typically very small for the masses who have add their URL to hundreds of search engines and directories, a simple click-through (clicking all the way through a site) for a general listing is usually in the 1% range, meaning that 99% of the people seeing an ad don't even bother clicking on it. To avoid the same mistakes that 99.9% of Web advertisers make you must be willing to take three steps to ensure success. >> internetday.com