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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Mark Fowler who wrote (5485)	6/10/1998 11:48:00 PM
From: Oeconomicus	Read Replies (1) \| Respond to of 164684

Mark, "mindshare" is a favorite term of tech company CEOs, IR/PR people, and analysts to describe the intangible value derived from a combination of other intangibles such as brand identity, leadership, innovation, and influence over the direction of a technology or industry. That's what it means to me anyway. Does that make any sense? It's one of those catchy terms that gets used and overused, but can never really be measured. But then, the only marketing class I took was the required one, so perhaps I just don't get it. I don't smoke cigars either. Regards, Bob