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To: TREND1 who wrote (34748)	6/10/1998 11:59:00 PM
From: DJBEINO	Read Replies (1) \| Respond to of 53903

NEC Sets Minimum Price for 16Mb DRAM NEC <TOKYO:6701> has set a minimum sales price for 16Mb DRAM. The current international price for it is about US$3 (420 yen), 1/50th its price five years ago. The price is thus below the manufacturing cost. NEC, say company officials, saw no point in sales of the product at a loss and thus instituted the new pricing system. NEC now plans to focus on 64Mb DRAM. Through sales of 64Mb DRAM, NEC expects improved profit, thanks partly to an anticipated 50% reduction in production costs for the product beginning this fall.