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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?


To: Steven Seefeldt who wrote (55951)6/11/1998 2:03:00 AM
From: robert read  Respond to of 58324
 
MICROTECH INTERNATIONAL INC. LAUNCHES AD CAMPAIGN

In Mobile Computing & Communications and Portable Computing

ALISO VIEJO, Calif., June 9 /PRNewswire/ -- The world is now aware that SIZE DOES
MATTER when it comes to a giant lizard that destroys New York City. On June 16, 1998
the same phrase will apply to computer peripherals. Beginning with the July issue of Mobile
Computing & Communications distributed at PC Expo and the August issue of Portable
Computing, Microtech International, Inc. will be launching a series of full-page color ads for
their Mii Zip(TM) 100 Drive that will not only grab the attention of its readers, but literally
hold it in the palms of their hands.

Claiming that SIZE DOES MATTER, Microtech is capitalizing on the currency of this
phrase and proves that the tiny dimensions of their portable Zip Drive are what will make
people agree that in this case smaller is better. With overall dimensions of 5.8 x 4 x 0.6
inches and weighing only 11 ounces, the Mii Zip 100 Drive is the World's Smallest and
Fastest Zip Drive on the market. Using a PC card interface, the Mii Zip 100 Drive powers
itself directly from the notebook without draining the battery and no AC adapter is required
making the unit completely portable. Additionally, the Mii Zip 100 is the only product of its
kind to be approved by Iomega(R), the leader of the Zip technology market.

Mobile Computing & Communications and Portable Computing are the only publications to
focus exclusively on all aspects of mobile technology making it the ideal location for the
promotion of Microtech's product. Mobile Computing & Communications currently reaches
a worldwide audience with a circulation of over 200,000 corporate volume buyers. Portable
Computing reaches the other half of the mobile market -- home users and small business
entrepreneurs -- with a distribution of 165, 000.

Watch for the evolution of the ads as they run through September in both publications. Also
be on the lookout for Microtech at PC Expo in New York City inside of Iomega's booth
#4534. Representatives from Microtech will be available to answer any questions or visit the
website at www.microtech-pc.com for a chance to win a FREE Mii Zip 100 Drive