To: Steven Seefeldt who wrote (55951 ) 6/11/1998 2:03:00 AM From: robert read Respond to of 58324
MICROTECH INTERNATIONAL INC. LAUNCHES AD CAMPAIGN In Mobile Computing & Communications and Portable Computing ALISO VIEJO, Calif., June 9 /PRNewswire/ -- The world is now aware that SIZE DOES MATTER when it comes to a giant lizard that destroys New York City. On June 16, 1998 the same phrase will apply to computer peripherals. Beginning with the July issue of Mobile Computing & Communications distributed at PC Expo and the August issue of Portable Computing, Microtech International, Inc. will be launching a series of full-page color ads for their Mii Zip(TM) 100 Drive that will not only grab the attention of its readers, but literally hold it in the palms of their hands. Claiming that SIZE DOES MATTER, Microtech is capitalizing on the currency of this phrase and proves that the tiny dimensions of their portable Zip Drive are what will make people agree that in this case smaller is better. With overall dimensions of 5.8 x 4 x 0.6 inches and weighing only 11 ounces, the Mii Zip 100 Drive is the World's Smallest and Fastest Zip Drive on the market. Using a PC card interface, the Mii Zip 100 Drive powers itself directly from the notebook without draining the battery and no AC adapter is required making the unit completely portable. Additionally, the Mii Zip 100 is the only product of its kind to be approved by Iomega(R), the leader of the Zip technology market. Mobile Computing & Communications and Portable Computing are the only publications to focus exclusively on all aspects of mobile technology making it the ideal location for the promotion of Microtech's product. Mobile Computing & Communications currently reaches a worldwide audience with a circulation of over 200,000 corporate volume buyers. Portable Computing reaches the other half of the mobile market -- home users and small business entrepreneurs -- with a distribution of 165, 000. Watch for the evolution of the ads as they run through September in both publications. Also be on the lookout for Microtech at PC Expo in New York City inside of Iomega's booth #4534. Representatives from Microtech will be available to answer any questions or visit the website at www.microtech-pc.com for a chance to win a FREE Mii Zip 100 Drive