To: Machaon who wrote (22072 ) 6/11/1998 9:35:00 AM From: TomOrt Respond to of 32384
Thursday June 11, 9:01 am Eastern Time Company Press Release SOURCE: Front Line Strategic Management Consulting, Inc. 0steoporosis Therapeutic and Diagnostic Markets Are Expected to Experience Increased Competition and Sales Into the Next Decade FOSTER CITY, Calif., June 11 /PRNewswire/ -- The osteoporosis therapeutic and diagnostic markets are comprised of many players, each vying to develop differentiated products in a competitive but prosperous market. So prosperous that in 2000, worldwide therapeutic sales are projected to be $5.5 billion and worldwide diagnostic sales are estimated to reach $396.6 million. Growth will be driven by an expected worldwide patient population of 220 million and the introduction of several hopeful blockbuster products, according to a new study published by Front Line Strategic Management Consulting, Inc. Osteoporosis treatment at this time relies primarily on hormone replacement due to its high efficacy and low cost. This class currently holds 69% of the market and is expected to capture 63% in 2005. Wyeth-Ayerst will hold a commanding market share in 1998 due to the success of Premarin. However, this share is expected to shrink by 2005 as Eli Lilly's Evista, Merck's Fosamax, and Procter & Gamble's Actonel become leading products. Novartis' market share is also expected to slip because the company competes in the smaller therapeutic classes of calcitonins and estrogen patches. Some of the other companies trying to obtain market share in this therapeutic market include Astra AB [NYSE:A - news], Celtrix Pharmaceuticals, Chugai, Cortecs International, Hoechst AG [NYSE:HOE - news], Hoffmann-La Roche, Inhale Therapeutic Systems [Nasdaq:INHL - news], Ligand Pharmaceuticals, Novo Nordisk A/S [NYSE:NVO - news], SmithKline Beecham, and Warner-Lambert. Other industry participants such as Allelix, Astra, Teijin, Haemopep and Korea Green Cross are developing emerging products like parathyroid hormone and vitamin D3. Various other companies with emerging technologies are players such as Arris, Scotia Pharmaceuticals, Ariad and Nycomed. Front Line Strategic Management Consulting, Inc., is a strategy and market consultancy specializing in the pharmaceutical and biotechnology industries, providing clients with technology and market evaluations, strategic and tactical recommendations and business opportunity assessments. This research was obtained and analyzed in its 1998 report, ''Osteoporosis Therapeutics and Diagnostics, A Worldwide Strategic Evaluation.'' Free executive summaries of Front Line's studies are available to the press and free tables of contents are available to industry. SOURCE: Front Line Strategic Management Consulting, Inc. --------------------------------------------------------------------------------